Issues

Special Issue: Marketing. Guest Editor: Richard C. Leventhal

The importance of marketing

Richard C. Leventhal
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Selling to China's rich and not so rich: Need to go beyond the luxury market

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Du Pont and the art of not coming unstuck: Lessons learned from a customer‐centric approach to business

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eBay – if you can't beat it, join it: Online giant goes on creating marketplaces

View articletitled, eBay – if you can't beat it, join it<span class="subtitle-colon">: </span><span class="subtitle">Online giant goes on creating marketplaces</span>
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Levi's adaptable standards: Knowing where and when one size fits all

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Securing customer loyalty: Is advocacy the way forward?

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McDonald's are “lovin’ it”: Preserving the brand online

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B&Q's moves to target female customers: Beyond boys’ toys

View articletitled, B&amp;Q's moves to target female customers<span class="subtitle-colon">: </span><span class="subtitle">Beyond boys’ toys</span>
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What's in a name?: Branding: what it means to you and your customer

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International marketing research: The importance of being complex

Matthew J. Robson
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