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Purpose

The purpose of this paper is to present and an interview with Norm Smallwood, co‐founder of The RBL Group, an advisory firm to the world's top HR leaders.

Design/methodology/approach

This briefing is prepared by an independent interviewer.

Findings

Norm Smallwood current work concentrates on increasing business value by building organization, strategic HR and leadership capabilities that measurably impact market value.

Originality/value

The interview provides insights into how organizations should implement their strategic vision.

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