The purpose of this paper is to examine feature fatigue with products and how to deal with it.
The paper looks at feature fatigue and how products perform on the market. It then suggests the right and wrong ways of defeating fatigue.
The paper reveals the problem of too many features in a product leading to fatigue. However, it suggests that, with increasingly demanding consumers and ever‐shortening product life cycles, firms should attempt to defeat feature fatigue not by reducing features, but by improving product designs that reduce the fatigue. Otherwise their products can disappoint consumers and perform poorly on the market, opening an opportunity for competitors.
This paper presents useful information on ways to deal with customer fatigue with product features.
