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Purpose
This paper aims to show the interest of using geopolitical analysis for buyers.
Design/methodology/approach
This study is a historical approach.
Findings
Geopolitics is very useful for buyers to develop new skills among their suppliers.
Originality/value
This paper shows that evolutions of the macro environment are more and more impactful for companies. Taking geopolitical considerations into account is a new key of relevance for purchasing decisions.
© Emerald Publishing Limited
2017
Emerald Publishing Limited
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