According to Christopher (2000), in a lot of sectors, the competition is a question of supply chain against supply chain. The winner in term of competitive advantage should be the one, who is able to obtain more than the competitor from the available resources. In strategic literature, Dyer and Singh (1998) are the first who introduced the concept of “relational competency” to explain why some companies gain their competitive advantage not directly from their internal resources but mainly because they are able better to combine external resources.
This paper is a case study.
The author describes the different phases and strategic decisions in the building of a real supplier eco-system.
It is a sole case study.
This study is a description of a success story.
This study is a description of an external resource management in action.
