This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Compared to large organizations, most small and medium-sized enterprises (SMEs) lack the resources to compete in overseas markets. The challenges are compounded for those originating in the transitional economies of Central and Eastern Europe, where the business environment remains unpredictable. Such SMEs are reluctant to invest in the breakthrough technologies needed to succeed internationally. Commitment becomes likelier when the background of the firm’s CEO is in output functions like marketing and research and development (R&D). Having experience of the foreign market and personal networks there likewise helps enormously. The knowledge and trust enabled by the CEO’s human and social capital can make the company more confident about investing in technological innovations.
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
