This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Customer-relations management (CRM) plays a critical role in enhancing business performance. Organizations can attain this goal by adopting customer-centric business strategies whereby representatives exploit IT capabilities to share knowledge with clients. This enables identification of products and services best suited to meet their requirements.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
