The impact of customer-centric business strategies on customer relationship management: pharmaceutical field-force perspective

Muhammad Azeem did his Master of Science in Management Sciences from COMSATS University Islamabad, Vehari Campus, Pakistan. He has 14 years of professional experience in the pharmaceutical sector, Pakistan. He has published 15 research papers in national and international HEC approved, ISI and Impact factor research journals. His research interests are related to strategic management, human resource management, innovation, marketing, consumer behavior and tourism. He has successfully completed two (funded) research projects: “Consumer resistance to innovation among low income population of Pakistan” and “The impact of social media on student’s academic achievement: A case of higher educational institutions of southern Punjab, Pakistan,” as a research assistant at COMSATS University Islamabad’s Vehari Campus.

Sania Aziz did her Master of Economics from Bahauddin Zakariya University, Multan, Pakistan. She is currently serving as a teacher in the government sector. Her areas of interest are human resource management, marketing, e-marketing, advertising and strategic management.

Jawad Shahid completed his Master of Philosophy in Management Sciences from the Institute of Quality and Technology Management, University of the Punjab, Lahore, Pakistan. He has already published his research in leading international journals. His research interests are related to consumer marketing, strategic management, entrepreneurship and innovation.

Aamir Hayat did his Master of Sciences in Management Sciences from COMSATS University Islamabad, Vehari Campus, Pakistan, with excellent grades. He has 10 years of working experience in audit and accounts department. He has one year experience as research assistant. His areas of interest are entrepreneurship, innovation, human resource management, business ethics, work-life balance and strategic management. He has published articles in leading peer review journals.

Dr Munir Ahmed has been working as Assistant Professor at the Department of Management Sciences, COMSATS University Islamabad, Vehari Campus, Pakistan since 2013. He did his PhD in Statistics in 2012 from Bahauddin Zakariya University Multan, Pakistan. His main area of interest is regression analysis and applied statistics. He has published 15 research articles out of which eight are published in impact factor journals. He has supervised more than 20 graduate and undergraduate students. He has successfully completed research project titled “Quantile regression analysis of ponderal index of underweight newborn babies: a case study of Vehari and Multan Districts,” as principal investigator. He has been working as principal investigator on another research project titled “Risk factors and recovery analysis of tuberculosis patients in Southern Punjab.”

Dr Muhammad Imran Khan is currently serving as Assistant Professor in the Department of Management Sciences, COMSATS Vehari and having more than 14 years of teaching, research and administrative experience at university level. He has completed his PhD in marketing from Qurtuba University Peshawar. He is also HEC Registered Supervisor as well as NBEAC (HEC) certified evaluator. His areas of interest are marketing, e-marketing, advertising, marketing research, research methodology, consumer behavior and e-commerce and management. He was also awarded IRSIP (HEC) scholarship for getting research assistance from Dr Khaliq Ahmed, Dean Faculty of Economics and Management Sciences, International Islamic University Malaysia. He has published and presented more than 17 research papers in national and international HEC approved, ISI, impact factor research journals and conferences. He is also working on three HEC funded research projects as a principal and co-principal investigator. He has successfully supervised 15 MPhil scholars and more than eight scholars are in progress.