Issues

Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms

Divaries Cosmas Jaravaza; Fanny Saruchera
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Branded vs. Generic drugs: the role of self-perceived seriousness of disease

Andrea Sestino; Cesare Amatulli
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Maslow’s theory for preventive healthcare in India – a content analysis approach

Komal Chopra
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Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior

Mesay Moges Menebo
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Logistic planning for pharmaceutical supply chain using multi-objective optimization model

Mohammad Mahdi Ershadi; Mohamad Sajad Ershadi
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The influence of direct-to-physician promotion towards physicians’ prescription behaviour in Malaysia

Sardar Md Humayun Kabir; Suharni Maulan; Noor Hazilah Abd Manaf; Zaireena Wan Nasir
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Knowledge, attitude, utilisation and satisfaction of traditional Chinese medicine in Hong Kong

Tommy K.C. Ng; Man Fung Lo; Ben Y.F. Fong
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The impact of customer-centric business strategies on customer relationship management: pharmaceutical field-force perspective

Muhammad Azeem; Sania Aziz; Jawad Shahid; Aamir Hayat; Munir Ahmed; Muhammad Imran Khan
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