This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Firms providing branded food products become more attractive when consumers perceive their offerings as sustainable. They are advised to place strong emphasis on key product attributes and the experiential dimensions of products, together with effective marketing communication and exploitation of social media channels. Doing so can enhance sustainability strategies that target environmentally-conscious consumers.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
