From mighty seeds (trade campaign associated with the recent Rugby World Cup)
Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 10
Baker G.NZ Business, December 2011/January 2012, Vol. 25 No. 11, Start page: 20, No. of pages: 5
Reports on the campaign that was spearheaded by the NZ2011 Business Club to develop trade links with business people who visited New Zealand for the 2011 Rugby World Cup. Describes the origins of the NZ2011 Business Club, how its operated, and the program it developed to showcase New Zealand businesses and foster trade relations between them and businesses in other countries. Assesses the impact of this and gives examples of some of the successful initiatives that grew out of it.Article type: ViewpointISSN: 0113-4957Reference: 41AC676
Keywords: International trade, Marketing, Sport
