Issues

Abstracts

Mobilising consumers (case study of T-Mobile’s “Life’s for Sharing” advertising campaign)

G. Ellis
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Customer relationship management (CRM) systems, intermediation and disintermediation: the case of INSG

C. Bull
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International research teams as analysts of industrial business networks

A. Salmi
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Using Six Sigma to improve replenishment process in a direct selling company

C.-C. Wei
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On the emergence of strategic management accounting: an institutional perspective

Y. Ma
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Public management means strategic management: how can libraries fulfil the requirements of the new public management?

P. Duren
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Creating a cultural point of view: design for international brand translation

P. Stafford
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Can a marketing campaign really boost the profile of a logistics company?

M. Westaway
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Small business research: time for a crisis-based view

B. Herbane
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Where knowledge is money (trends in knowledge management)

L. Kelly
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Interview with Gareth Kane, author of The Three Secrets of Green Business

Interview by Juliet Norton
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OMG Ashton Kutcher is, like, a business guy! LOL: Or, how firms can adapt marketing communications to the Twitter generation

View articletitled, OMG Ashton Kutcher is, like, a business guy! LOL<span class="subtitle-colon">: </span><span class="subtitle">Or, how firms can adapt marketing communications to the Twitter generation</span>
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Advertisers' message remains the same: But lateral thinking pays dividends for practitioners

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Quality function deployment aids effective strategic decision making: Aligning customer demands with future business plans

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Why CEO stands for very important person: Outsiders or insiders – and in sickness and in health

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P&G part of sustainability solution: Management control systems' strategic role

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Creating HR value through technology

Steve Foster
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Cost and benefits of sports events tourism: The case of the Singapore Grand Prix

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Co‐creation at Orange and Cisco Systems: Gaining competitive advantage and sustainable growth

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Dow and innovation: A broader search for success

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Fear and loathing in the marketing world: Guilt‐based approach has mixed results

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Competitive horizon

Competitive horizon

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Diary

Diary

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Employment law outlook

Employment law outlook

Katherine Southby
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Suggested reading

Leading the Board: The Six Disciplines of World Class Chairmen

Andrew Kakabadse
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Groundswell. Winning in a World Transformed by Social Technologies

Charlene Li
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