Issues

Abstracts

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

F. Velarde
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Ten global consumer trends in 2011

D. Harrison
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CEOs need to understand their role in programme and project management

A. Harpham
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National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance

L.C. Leonidou
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Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)

A. Brownsell
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Gulliver’s travels (HSBC)

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Getting to grips with pricing (how excessive discounting can damage a supermarket’s business)

J. Bainbridge
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Behavioural orientations of non-profit boards as a factor in entrepreneurial performance: does governance matter?

S.M.T. Coombes
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A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)

M. Carter
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Strength through unity (unified communications and collaboration programmes in UK public and private organization IT systems)

G. Morgan
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Branding and the art of travel: What brands can learn from a bit of science

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Tackling fast forward consumers: How to deal with advertisement avoiders

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Be there or be square: Marketing festivals and other special events

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Interview with Lara Morgan, author of More Balls than Most

Interview by Juliet Harrison
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Friends in online places: Business and social media

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China rises above crisis in markets: Eastern giant displays its superpower credentials

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A leadership point of view: key principles

Stefan Wills
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Finns city service embraces fairer trading: Catering body seeks more “ethically sound” products

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Nokia and LEGO turn to retail: Manufacturers fear losing touch with consumers

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How Murray State University libraries took advantage of recession: Practical value‐added information service provision with minimum funding

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Competitive horizon

Competitive horizon

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Corporate law outlook

How to protect your trade secrets

Matthew Howarth
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Diary

Diary

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Suggested reading

Strategy for sustainability

Adam Werbach
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