Issues

Special Issue: Evolving interactions: Business strategy and social media. Guest Editor: Gareth Bell

Abstracts

Is SCRM really a good social media strategy?

L. Ang
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Social marketing meets interactive media: lessons for the advertising community

N. Moran
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The death of personal service: why retailers make consumers responsible for their own customer experience

M. Stone
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Practical implications and future research directions for international sports management

V. Ratten
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The globalization of social media: consumer relationships with brands evolve in the digital space

M. Fosdick
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Interview with Marshall Sponder, author of Social Media Analytics

Interview by Gareth Bell
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Skynet redux: the online war of the future: The dark sides of the social media revolution

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Fine wines and Facebook: Ignore social sites at your peril

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A more equal footing: How social media have transformed customer relationships

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New media needs new marketing: Social networking challenges traditional methods

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Making social media join the workforce: Technologies can play a big part if businesses do their homework

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Harnessing social media strategies: How social media is used by sports and entertainment venue managers

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The connections that link people, products and profits: Business has much to learn from social media, but many companies have yet to master the concept

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Are big banks engaging their stakeholders in a dialogue?: A Sophistication Index (SI) of multinational banks shows the extent of social media and Web 2.0 adoption in their corporate reporting

View articletitled, Are big banks engaging their stakeholders in a dialogue?<span class="subtitle-colon">: </span><span class="subtitle">A Sophistication Index (SI) of multinational banks shows the extent of social media and Web 2.0 adoption in their corporate reporting</span>
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Competitive horizon

Competitive horizon

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Diary

Diary

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Editorial

Editorial

Gareth Bell
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Suggested reading

International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media

Silvia Cambie
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