Issues

Creating brand characteristics: The personality of sportswear

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Competitive horizons

Graham Cole
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Looking back to look forward: Understanding buyer behavior at World Cups

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Trying to bridge the gulf: Football development in the Middle East

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What is the World Cup really worth?: The financial effects of the 2022 event in Qatar

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International sport marketing: Practical and future research

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You’re not tweeting any more!: Football clubs and social networks

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How UNIQLO evolves its value proposition and brand image: imitation, trial and error and innovation:

Pei-Yuh Huang; Shigeru Kobayashi; Kazuhito Isomura
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High hopes, lower job burnout: Boosting banks’ front-line employee performance

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Cleaning up the act: Social responsibility in the football world

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English soccer reveals game of two halves: Knowledge management could help clubs to perform better off the pitch

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A strategic look at how to extend your digital footprint

Steve North; John Jason Oliver
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Sustainability reporting: meeting stakeholder demands

Azlan Amran; Say Keat Ooi
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All in it together: How to exploit consumer involvement

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Competitive analysis of a contact lens market

Tajinder Toor
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