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Henrik Uggla

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Journal Articles

Make or buy the brand: strategic direction of brand management

Journal: Strategic Direction

Strategic Direction (2014) 30 (3): 1–3.

https://doi.org/10.1108/SD-01-2014-0001

Published: 04 February 2014

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Journal Articles

Strategic brand management decision: the case of Sony Ericsson Walkman

Henrik Uggla, Hira Verick

Journal: Strategic Direction

Strategic Direction (2008) 24 (9): 3–5.

https://doi.org/10.1108/02580540810897012

Published: 22 August 2008

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Print ISSN 0258-0543

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