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Journal Articles
Strategic Direction (2022) 38 (10): 10–12.
Published: 19 September 2022
... rights only Aviation Business Corporate social responsibility Decoupling COVID-19 In modern commerce, having an ethical business model is almost as essential as having a profitable one. Modern consumers are more likely to become loyal to a business if they feel a business is not only...
Journal Articles
Strategic Direction (2016) 32 (6): 33–36.
Published: 13 June 2016
... at: mark.thomas@grenoble-em.com © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Aviation M&A Acquisition Merger Airline USA airline industry “I am in an industry that hasn’t made a decent return on investment since the Wright...
Journal Articles
Strategic Direction (2015) 31 (8): 10–12.
Published: 13 July 2015
... as heavily regulated as aviation, it can be applied with the same success to many other business sectors and organisations. Would that make us THE low fare airline? A second strategic principle upon which Southwest has been founded is that of encouraging employees to have fun at work...
Journal Articles
Strategic Direction (2015) 31 (8): 17–19.
Published: 13 July 2015
... regulatory hurdles – after the announcement the true work starts! Aviation Stakeholders Brand awareness Airline industry Corporate culture Merger and acquisition The flight attendant had just learned that her own legacy carrier, renowned for quality of its service, had been taken over by a low...
Journal Articles
Strategic Direction (2015) 31 (8): 13–16.
Published: 13 July 2015
... Aviation Business model Kingfisher airlines Kingfisher airlines (KFA), whose birth was welcomed with much fanfare in India in the year 2005, downed its shutters one last time in 2014. In hindsight, it is clear that KFA made many strategic errors along the way. Its relatively short lifespan leaves...
Journal Articles
Strategic Direction (2015) 31 (8): 4–6.
Published: 13 July 2015
... for the government and companies to follow. The Director General of Civil Aviation (DGCA) in its recent circular[ 2 ] has allowed airlines to unbundle the services they offer and charge a separate fee for each service. This was a long standing demand of airlines. The DGCA has allowed airlines to charge...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (4)
Published: 15 March 2013
... to its consumers and instigate engagement. For this purpose,Airliners.net, an online community on aviation with high traffic and committed participants who are willing to pay membership fees to become active participants, is explored through netnography (Kozinets 2010). Netnography along with online...

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