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Keywords: Beer
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (10): 11–13.
Published: 18 September 2026
... and places the articles in context. Findings Sustainability claims on beer command a real price premium, but only from health-oriented and physically active buyers, while fair trade and community support claims reduce what mainstream consumers are willing to pay. Originality/value The briefing saves...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (3)
Published: 15 February 2011
... © Emerald Group Publishing Limited 2011 --> Beer Brand management Brewing Marketing planning Marketing strategy Organizations Strategic marketing United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 3 Handley L., , Hunter M...
