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Keywords: CSR
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Journal Articles
Corporate social responsibility in sports
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (10): 8–11.
Published: 27 October 2025
... and places the articles in context. Findings Sports organizations can increase loyalty and engagement among their fan bases by utilizing relevant social media platforms to promote corporate social responsibility ( CSR ) initiatives. The interaction enabled by social media means that supporters have scope...
Journal Articles
Stakeholder pressure for green innovation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 13–15.
Published: 20 October 2025
... and places the articles in context. Findings Green innovation and CSR initiatives are clearly becoming less of a distinction than an expectation; however, firms can still go above and beyond to gain stakeholder trust and customer loyalty. In the article by Nguyen, the author examines the relationship...
Journal Articles
Why social supply chain management?: The motivations behind CSR initiatives
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (4): 27–29.
Published: 28 March 2023
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainability Supply chain management Social issues CSR In modern business, sustainability...
Journal Articles
Customer perceived value and corporate social responsibility: The marker of customer loyalty
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 3–5.
Published: 20 February 2023
..., strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CSR Value Customer loyalty...
Journal Articles
Looking the part: The role of social media and branding in presenting and reinforcing CSR practices in fashion SMEs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (11): 1–2.
Published: 08 November 2022
... and places the articles in context. Findings SME fashion brands are more likely to adopt CSR initiatives when they engage with social media and an online presence, and CSR initiatives are likely to grant these SME fashion brands with a significant competitive advantage. Originality/value The briefing...
Journal Articles
Home or away?: Manufacturing location decisions and customer responses
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (1): 13–15.
Published: 29 November 2021
... perceptions of an organization are prone to intensify even more when it is previously lauded as a responsible operator. A decision to send production offshore risks consumers regarding corporate social responsibility (CSR) claims as merely paying lip-service to obligations. In their eyes, a disparity between...
Journal Articles
The role of CSR in business strategy: Maintaining competitive advantage with a clearly-defined CSR programme
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (10): 13–15.
Published: 30 August 2018
... in context. Findings A clearly-defined CSR programme can lead to key business benefits. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format...
Journal Articles
Corporate social responsibility tweeting: The power of Twitter in an age where corporate social responsibility really matters
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (9): 18–20.
Published: 14 August 2018
... and places the articles in context. Findings Organizations need to embrace corporate social responsibility (CSR) communication in order to remain competitive. The best platform from which to do this is Twitter, where communal engagement and storytelling aspects can have the greatest results...
Journal Articles
CSR managers: The shifting occupational rhetoric of corporate role survival
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2017) 33 (11): 4–6.
Published: 13 November 2017
... and places the paper in context. Findings Five broad rhetorical repertoires were identified: “the motor of change”, “the business-oriented”, “the fatalist”, “the idealist” and “the CSR bookkeeper” rhetorics. The primacy of the first two repertoires led to the conclusion that CSR managers are more likely...
Journal Articles
English football clubs and strategic CSR: How to better understand decision-making
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Journal:
Strategic Direction
Strategic Direction (2017) 33 (7): 29–31.
Published: 10 July 2017
... and places the articles in context. Findings The relationship between corporate social responsibility (CSR) and strategy is a complex one. Full understanding of strategic decision-making in this context is unlikely when the issue is considered from a single perspective. Therefore, it is more appropriate...
Journal Articles
The factors that really drive CSR integration: Use of corporate social responsibility is complex and diverse
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (10): 27–29.
Published: 10 October 2016
... and places the articles in context. Findings The research aims to analyze strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company...
Journal Articles
Ways to exploit Facebook’s capabilities: Finding the appropriate communication strategy
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (4): 1–3.
Published: 09 March 2015
... on Facebook. They suggest ways in which to increase interaction levels and elicit desired responses from their target audiences. Research conducted as part of the study suggests that most organizations are failing to exploit the platform’s capabilities as a means of informing their publics of the CSR...
Journal Articles
Successful cause-related marketing
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Journal:
Strategic Direction
Strategic Direction (2014) 30 (8): 35–37.
Published: 08 July 2014
... CSR Success factors Cause-related marketing Fixed graphic Due to closer attention of the public toward the social responsibility of the firms, the sphere of influence for many of the companies has widened, and in recent decades, businesses have been increasingly expected...
Journal Articles
Cleaning up the act: Social responsibility in the football world
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Journal:
Strategic Direction
Strategic Direction (2014) 30 (7): 7–9.
Published: 03 June 2014
... and expectations. Are these clubs playing a dangerous game? After all, it would surely be naïve to assume that CSR does not play at least some part in the thinking of supporters. In the unlikely event that it does not, one can assume that the result of the game is everything to the degree that nothing else...
Journal Articles
The global hotel industry's approach to sustainability: Driven by business efficiency or a genuine concern for the environment and its stakeholders?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (4): 24–27.
Published: 04 March 2014
... comments and places the articles in context. Findings – The authors' research on the world hotel industry highlights that there are considerable differences in the type and amount of information about CSR and sustainable development efforts that the leading hotel groups publish...
Journal Articles
Global ambitions of The Eden Project: Promoting and implementing sustainability management
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (5): 16–18.
Published: 12 April 2013
... Mysen , T. (2012), “ Sustainability as corporate mission and strategy ”, European Business Review , Vol. 24 No. 6 , pp. 496 ‐ 509 , ISSN: 0955 534X. Sustainability Social responsibility CSR The Eden Project Corporate strategy Social enterprise Sustainability management...
Journal Articles
Enron: the ultimate lesson in irresponsibility: CSR left reeling from the biggest failure in US corporate history
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (6): 10–13.
Published: 01 July 2003
... Magazine outlines three of the most important areas for reform: As former executives are hauled before the courts and investigations continue, Mallenbaker Online claims that Enron has become a by‐word for corporate irresponsibility. And what is particularly challenging for CSR proponents...
Journal Articles
Gazing into the CSR crystal ball: What’s on the horizon for social responsibility?
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Journal:
Strategic Direction
Strategic Direction (2003) 19 (6): 36–38.
Published: 01 July 2003
... At the end of 2001 a global summit conference in San Francisco aimed to address the future role of corporate social responsibility in business. As the delegates got to grips with the subject, among the challenges tabled were two that stood out clearly from the rest. These were whether CSR could...
