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Journal Articles
Strategic Direction (2025) 41 (10): 8–11.
Published: 27 October 2025
... and places the articles in context. Findings Sports organizations can increase loyalty and engagement among their fan bases by utilizing relevant social media platforms to promote corporate social responsibility ( CSR ) initiatives. The interaction enabled by social media means that supporters have scope...
Journal Articles
Strategic Direction (2025) 41 (9): 13–15.
Published: 20 October 2025
... and places the articles in context. Findings Green innovation and CSR initiatives are clearly becoming less of a distinction than an expectation; however, firms can still go above and beyond to gain stakeholder trust and customer loyalty. In the article by Nguyen, the author examines the relationship...
Journal Articles
Strategic Direction (2023) 39 (4): 27–29.
Published: 28 March 2023
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainability Supply chain management Social issues CSR In modern business, sustainability...
Journal Articles
Strategic Direction (2023) 39 (3): 3–5.
Published: 20 February 2023
..., strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only CSR Value Customer loyalty...
Journal Articles
Journal Articles
Strategic Direction (2022) 38 (1): 13–15.
Published: 29 November 2021
... perceptions of an organization are prone to intensify even more when it is previously lauded as a responsible operator. A decision to send production offshore risks consumers regarding corporate social responsibility (CSR) claims as merely paying lip-service to obligations. In their eyes, a disparity between...
Journal Articles
Strategic Direction (2018) 34 (10): 13–15.
Published: 30 August 2018
... in context. Findings A clearly-defined CSR programme can lead to key business benefits. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format...
Journal Articles
Journal Articles
Strategic Direction (2017) 33 (11): 4–6.
Published: 13 November 2017
... and places the paper in context. Findings Five broad rhetorical repertoires were identified: “the motor of change”, “the business-oriented”, “the fatalist”, “the idealist” and “the CSR bookkeeper” rhetorics. The primacy of the first two repertoires led to the conclusion that CSR managers are more likely...
Journal Articles
Strategic Direction (2017) 33 (7): 29–31.
Published: 10 July 2017
... and places the articles in context. Findings The relationship between corporate social responsibility (CSR) and strategy is a complex one. Full understanding of strategic decision-making in this context is unlikely when the issue is considered from a single perspective. Therefore, it is more appropriate...
Journal Articles
Strategic Direction (2016) 32 (10): 27–29.
Published: 10 October 2016
... and places the articles in context. Findings The research aims to analyze strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company...
Journal Articles
Strategic Direction (2015) 31 (4): 1–3.
Published: 09 March 2015
... on Facebook. They suggest ways in which to increase interaction levels and elicit desired responses from their target audiences. Research conducted as part of the study suggests that most organizations are failing to exploit the platform’s capabilities as a means of informing their publics of the CSR...
Journal Articles
Strategic Direction (2014) 30 (8): 35–37.
Published: 08 July 2014
... CSR Success factors Cause-related marketing Fixed graphic Due to closer attention of the public toward the social responsibility of the firms, the sphere of influence for many of the companies has widened, and in recent decades, businesses have been increasingly expected...
Journal Articles
Strategic Direction (2014) 30 (7): 7–9.
Published: 03 June 2014
... and expectations. Are these clubs playing a dangerous game? After all, it would surely be naïve to assume that CSR does not play at least some part in the thinking of supporters. In the unlikely event that it does not, one can assume that the result of the game is everything to the degree that nothing else...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (5): 16–18.
Published: 12 April 2013
... Mysen , T. (2012), “ Sustainability as corporate mission and strategy ”, European Business Review , Vol. 24 No. 6 , pp. 496 ‐ 509 , ISSN: 0955 534X. Sustainability Social responsibility CSR The Eden Project Corporate strategy Social enterprise Sustainability management...
Journal Articles
Strategic Direction (2003) 19 (6): 10–13.
Published: 01 July 2003
... Magazine outlines three of the most important areas for reform: As former executives are hauled before the courts and investigations continue, Mallenbaker Online claims that Enron has become a by‐word for corporate irresponsibility. And what is particularly challenging for CSR proponents...
Journal Articles
Strategic Direction (2003) 19 (6): 36–38.
Published: 01 July 2003
... At the end of 2001 a global summit conference in San Francisco aimed to address the future role of corporate social responsibility in business. As the delegates got to grips with the subject, among the challenges tabled were two that stood out clearly from the rest. These were whether CSR could...

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