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1-19 of 19
Keywords: CSR
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (4): 19–22.
Published: 16 June 2026
... and places the articles in context. Findings For many organizations, CSR initiatives serve as a corporate strategy rather than an altruistic intention to benefit society and the environment. Policymakers must address legitimate concerns by explicitly aligning CSR incentives with community outcomes...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (10): 8–11.
Published: 27 October 2025
... and places the articles in context. Findings Sports organizations can increase loyalty and engagement among their fan bases by utilizing relevant social media platforms to promote corporate social responsibility ( CSR ) initiatives. The interaction enabled by social media means that supporters have scope...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 13–15.
Published: 20 October 2025
... and places the articles in context. Findings Green innovation and CSR initiatives are clearly becoming less of a distinction than an expectation; however, firms can still go above and beyond to gain stakeholder trust and customer loyalty. In the article by Nguyen, the author examines the relationship...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2023) 39 (4): 27–29.
Published: 28 March 2023
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainability Supply chain management Social issues CSR In modern business, sustainability...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 3–5.
Published: 20 February 2023
..., strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. CSR in the modern-day business world is a non-negotiable aspect of a firm. Whether motivated by profit or benevolence, CSR actions...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2022) 38 (11): 1–2.
Published: 08 November 2022
... and places the articles in context. Findings SME fashion brands are more likely to adopt CSR initiatives when they engage with social media and an online presence, and CSR initiatives are likely to grant these SME fashion brands with a significant competitive advantage. Originality/value The briefing...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2022) 38 (1): 13–15.
Published: 29 November 2021
... and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Offshoring Product quality CSR Purchase intention The constant battle to gain and sustain a competitive edge means firms explore various avenues. Where to base...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (10): 13–15.
Published: 30 August 2018
... in context. Findings A clearly-defined CSR programme can lead to key business benefits. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (9): 18–20.
Published: 14 August 2018
... and places the articles in context. Findings Organizations need to embrace corporate social responsibility (CSR) communication in order to remain competitive. The best platform from which to do this is Twitter, where communal engagement and storytelling aspects can have the greatest results...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (11): 4–6.
Published: 13 November 2017
... and places the paper in context. Findings Five broad rhetorical repertoires were identified: “the motor of change”, “the business-oriented”, “the fatalist”, “the idealist” and “the CSR bookkeeper” rhetorics. The primacy of the first two repertoires led to the conclusion that CSR managers are more likely...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (7): 29–31.
Published: 10 July 2017
... and places the articles in context. Findings The relationship between corporate social responsibility (CSR) and strategy is a complex one. Full understanding of strategic decision-making in this context is unlikely when the issue is considered from a single perspective. Therefore, it is more appropriate...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (10): 27–29.
Published: 10 October 2016
... and places the articles in context. Findings The research aims to analyze strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (4): 1–3.
Published: 09 March 2015
...) strategy: The emphasis in these messages is placed on the firm’s expertise with regard to the quality of its products and services. Indicators might also relate to such as its global achievements or position as an industry leader. Corporate social responsibility (CSR) strategy: Projecting...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (8): 35–37.
Published: 08 July 2014
... of the cause with firm’s core business. Originality/value – Provides a viewpoint article based on the author's experience and expertise. © Emerald Group Publishing Limited 2014 CRM Corporate social responsibility CSR Success factors Cause-related marketing Fixed graphic...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (7): 7–9.
Published: 03 June 2014
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2014 Brand image CSR Professional football clubs Sport occupies a prominent position in the entertainment industry. Pride of place undoubtedly...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (4): 24–27.
Published: 04 March 2014
... comments and places the articles in context. Findings – The authors' research on the world hotel industry highlights that there are considerable differences in the type and amount of information about CSR and sustainable development efforts that the leading hotel groups publish...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (5): 16–18.
Published: 12 April 2013
... information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2013 Sustainability Social responsibility CSR The Eden Project Corporate strategy Social enterprise Sustainability management Successful multinational companies...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (6): 10–13.
Published: 01 July 2003
... in order to ensure nothing of this magnitude is ever allowed to happen again. We are quite rightly becoming less and less tolerant of moral misadventures in business, yet Enron goes to show how even those who appear to be committed to the CSR cause can still be brought down by gigantic ethical...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (6): 36–38.
Published: 01 July 2003
... At the end of 2001 a global summit conference in San Francisco aimed to address the future role of corporate social responsibility in business. As the delegates got to grips with the subject, among the challenges tabled were two that stood out clearly from the rest. These were whether CSR could...
