Keywords: Collaboration
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Journal Articles
Strategic Direction (2025) 41 (6): 34–36.
Published: 06 August 2025
... and places the articles in context. Findings The findings suggest that different kinds of relational ties work together to support knowledge sharing, reduce barriers to collaboration, and help senior B2B marketing managers develop co-owned marketing strategies. Originality/value The briefing saves...
Journal Articles
Strategic Direction (2025) 41 (6): 10–12.
Published: 04 August 2025
... and places the articles in context. Findings Competing in a similar industry does not absolve firms of finding mutual benefits in instances of collaboration. While balancing competition and collaboration can be a delicate matter, Hojati & Nadalipou (2025) outline a strong framework for firms...
Journal Articles
Strategic Direction (2024) 40 (6): 5–6.
Published: 16 July 2024
... and places the articles in context. Findings This paper identified that organizations can work together using collaboration and competition strategies simultaneously to improve sustainability performance. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
Strategic Direction (2024) 40 (4): 3–5.
Published: 01 April 2024
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Collaboration High-tech SMEs Founder owner-manager High-growth Sustained growth Small- to medium-sized enterprises (SMEs) form the bedrock of most developed or developing economies. Their abilities in terms...
Journal Articles
Strategic Direction (2024) 40 (3): 26–27.
Published: 18 March 2024
... and places the articles in context. Findings This paper highlighted the importance of collaboration in helping to build business performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent...
Journal Articles
Strategic Direction (2024) 40 (3): 21–23.
Published: 12 March 2024
... and places the articles in context. Findings Collaboration and outsourcing are crucial to creating a competitive edge in the business world. Outsourcing comes with capabilities, challenges, and opportunities, so it is vital to find where firms can strengthen themselves. Originality/value The briefing...
Journal Articles
Strategic Direction (2023) 39 (3): 18–21.
Published: 28 February 2023
... endeavor has led to growing emphasis on co-creation becoming more preferable. Without doubt, this represents a major step forward. Firms operating in isolation are restricted to capabilities accessible within the confines of the organization. In contrast, evidence shows that collaborating with customers...
Journal Articles
Strategic Direction (2021) 37 (5): 1–4.
Published: 10 May 2021
... Limited Licensed re-use rights only Circular economy Business models Collaboration Resources Innovation Internal capabilities are paramount for all combinations where closed innovation is a feature. Closed-narrowing is widely adopted and aims to exploit different internal innovations...
Journal Articles
Strategic Direction (2021) 37 (1): 21–24.
Published: 12 November 2020
... strategies, organizations are able to build trust and transparency throughout each stage of the collaboration process. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed...
Journal Articles
Strategic Direction (2020) 36 (4): 16–17.
Published: 02 March 2020
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Interaction Relationships Collaboration Strategy Competition Local networks Small- and medium-sized enterprises (SMEs) are fundamental aspects...
Journal Articles
Strategic Direction (2020) 36 (1): 10–12.
Published: 03 December 2019
... and places the articles in context. Findings Open innovation in technology organizations is key to performance and competitive advantage. Yet cybercrime is a constant concern, and the decision must be made whether it is worth the risk to become collaborative in a way that allows for coopetition...
Journal Articles
Strategic Direction (2019) 35 (11): 4–6.
Published: 01 October 2019
...B.S. Kiran Purpose The paper presents the pros and cons of crowdsourcing competitions and highlights the importance of strategy and collaborative efforts. The study identifies the key stakeholders of crowdsourcing and its critical elements (7Ps) that need to be mapped and managed efficiently...
Journal Articles
Strategic Direction (2018) 34 (9): 24–25.
Published: 20 August 2018
... felt the complexity had been eased by closer collaboration. Ultimately, one of the soccer clubs in Liverpool secured regeneration funding and expansion by knowcking down old houses and building new ones alongside shops and new road infrastructure, while the other is thinking of moving outside...
Journal Articles
Strategic Direction (2018) 34 (9): 4–6.
Published: 20 August 2018
... for using that particular phrase. Many operators evidently buy into these sentiments judging by the prevalence of those who seem to put their faith in more radical ideas. Effective collaboration sure helps the cause in that respect. An opportunity to join forces and enhance overall capabilities should...
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Strategic Direction (2017) 33 (9): 25–27.
Published: 11 September 2017
... information and presenting it in a condensed and easy-to-digest format. It is crucial to broaden the innovation process, and collaboration at various stages enables this to materialize. Joint endeavor is particularly important for small and medium enterprises (SMEs) where resources are naturally limited...
Journal Articles
Strategic Direction (2017) 33 (6): 38–40.
Published: 12 June 2017
... and places the articles in context. Findings The proposed extension of the dependency network diagram technique enables managers to perform a broader analysis of dependencies among participants in a collaboration, helping them to more accurately comprehend the relationships between the entities...
Journal Articles
Strategic Direction (2017) 33 (2): 21–23.
Published: 13 February 2017
...Hugues Poissonnier Purpose This paper aims to show that becoming the preferred client of your supplier can be very useful and giving ideas to help doing so. Design/methodology/approach This study uses a historical approach. Findings Propositions for choosing modalities of collaboration...
Journal Articles
Strategic Direction (2017) 33 (2): 33–35.
Published: 13 February 2017
...Oihab Allal-Chérif Purpose This paper aims to demonstrate that collaboration is the best way to create sustainable value and to set new indicators to measure collaborative performance. Design/methodology/approach The methodology is based on the study of several cases from industrial...

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