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1-3 of 3
Keywords: Commitment
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Journal Articles
Building trust between firms and suppliers: The role of innovation and credibility in fostering trusting relationships in emerging markets
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (9): 14–15.
Published: 06 September 2022
... and do what is promised. This is trust based on action and demonstrations of ability. As such, credibility trust builds levels of commitment between firms, whereby relationship bonds are made strong enough to weather changes in the markets, as both see the other as essential to being able to continue...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (7)
Published: 18 May 2012
...D. Kiron © Emerald Group Publishing Limited 2012 --> Commitment Competitive advantage Profitability Stakeholders Sustainability Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 7 Kiron D., Kruschwitz N., Haanaes K. and von Streng VelkenI...
Journal Articles
Bain & Company’s Frederick Reichheld on loyalty as a strategy for success
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2002) 18 (9): 17–19.
Published: 01 October 2002
... chief executives who see their main task as increasing their own personal wealth. They are not likely to commit themselves to a strategy built on loyalty. The loyalty acid test For a company interested in Reichheld’s ideas, the first step is to undertake loyalty acid test surveys of employees...
