... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social media Consumer attitudes Employee advocacy Parasocial...

... Emerald Group Publishing Limited Licensed re-use rights only Sustainability Decision making Consumer attitudes Consumer behaviour Fashion production Many people in developed countries – mothers in particular – worry about the environment and the state of the world in which their children...

... its members. A content analysis of 18 blogs revealed three distinct style sets, with some overlaps between them: Brand management Consumer attitudes Sweden Fashion industry Blogging Right now, there are probably more people in Sweden reading or posting on a fashion blog than...

... the negative aspects, also considered in this research, are important, too. In fact, the prevailing view used to be that negative word of mouth was more powerful than positive, although more recent study has suggested the impact is similar either way. Cognition Consumer attitudes Emotion Surveys Word...

.... Before pushing consumers to adopt service innovation, the service provider should try to change consumer attitudes in advance. One way is to remind them of just how bad the present service can be – wasting time in long queues for instance. As Bruce C.Y. Lee, who studied the Taiwanese electronic toll...

... , N. , Kakkar , K. and Gupta , V. (2012), “ Uncovering the secrets of the 21st century organization ”, Global Business and Organizational Excellence , Vol. 31 No. 2 , pp. 49 ‐ 56 , ISSN 1932‐2054. Competitive advantage Consumer attitudes Corporate strategy Innovation...

... moving in on the likes of Facebook will do much for their business. Consumer attitudes Customer feedback Customer loyalty Online communities Social media Web sites “Only connect,” said E.M. Forster: the English novelist's epigraph in Howards End was a plea for greater mutual...

... Publishing Limited 2012 Tobacco industry Brand management Advertising Corporate sponsorship Market share Consumer attitudes Brand image Market segmentation Canada became one of the world's most regulated markets for the tobacco industry when the Tobacco Products Control Act (TPCA) set...

... for “new” products, but where the product failure rate is 80 percent or more. In an effort to reduce the failure rate, many companies now employ teams of psychologists and marketers to undertake extensive “voice of the customer” research. Marketing research Consumer attitudes Internet Innovation...

..., as more and more companies continue to adapt to the tests of the service model, tackling the challenges it throws up becomes paramount. © MCB UP Limited 2003 Customer orientation Customer relationship management Consumer attitudes Hopefully you do not need reminding of the importance...

... of this global depression. © MCB UP Limited 2002 Company performance Fiat AOL Time Warner Consumer attitudes Whether you are based in the USA, Europe or the Far East, now is not a good time to be in the corporate game. Markets are struggling, corruption is rife and trust in big business...

... – that they are attracted by the different, the new and the innovative. © MCB UP Limited 2002 Internet Retailing Consumer attitudes Perception Lesson from elsewhere for Web retailers There is an old direct marketing saying that half the population will not buy mail order. It does not matter how...