... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainability Consumer behavior Corporate social responsibility Sustainable...

... categories ”, available at: Link to the cited article. Unsustainable Magazine (2025), “ How much of a premium will consumers pay for sustainability? ”, available at: Link to the cited article. Consumer behavior SEM Frugality Sustainability values Socially responsible consumption...

... Marketing Consumer behavior Virtual reality Real estate Immersive technologies Real estate markets in some countries, such as Egypt, are undergoing significant upheavals as new technologies promote different methods of purchasing properties. The real estate market has, in most countries around...

...-11-2020-0761 . © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behavior Social media Advertising Avoidance Consumers in the modern world are continually becoming more reliant on their mobile phones. As such, it has...

... analytics, enabling analysis of what consumers want, what isn't being taken advantage of, time spent on certain websites and more. Firms can then use this to predict and adapt to user needs and facilitate a purchase. By redesigning operations, studying consumer behavior, and using digital security measures...

... behavior Social media For several decades, brands have been able to rely on the pacifism of consumers, and their inability to successfully refute or damage a brand’s reputation fatally. Blind consumerism and susceptibility to marketing have created a global dynamic within multinational brands whereby...

...-fashion brands Consumer behavior Environmental protection The increasing demand by consumers for environmentally friendly and sustainable products means that all parts of the global economy are considering ways to either appear more sustainable, or to actually engage in initiatives which...

... in repeat purchases. Customer service Consumer behavior Fashion retailing Omnichannels For many of those involved in business, while the mantra “the customer is king” is undoubtedly true, there are many times when they wish it was not. Take, for example, the plight of retailers trying...

...: how local brands promote buying impulsivity ”, International Marketing Review , doi: 10.1108/IMR-10-2018-0292 . © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Global marketing Brands For those who appreciate both...

...’ perception of a brand could vary from the early technology adoption stage to the point of fully exploring its capabilities. © Emerald Group Publishing Limited 2015 Consumer behavior Brands Brand switching Perceived value Product features Ever since farmers began burning...

... information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2015 Social media Facebook Brand management Consumer behavior Business organizations place considerable value on consumers who closely engage with their brands. Such consumers...

... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Consumer behavior Innovation Knowledge management Customer knowledge management Customer knowledge-enabled innovation capability The idea that “the customer is king” is probably as old...

.... and Gosling, M. (2014), “ Consumers of organic food and sustainable development in Brazil ”, World Journal of Entrepreneurship, Management and Sustainable Development , Vol. 10 No. 1 , pp. 77 - 86 . Consumer behavior Brazil Sustainable development Retail Organic food...

... of stakeholder theory, and suggests this is the model that corporate sponsors should adopt when assessing the effectiveness of their investment. © Emerald Group Publishing Limited 2013 Sponsorship Corporate branding Consumer behavior Marketing The year 2012 was a huge year for many...

... , Vol. 50 No. 3 , pp. 502 ‐ 520 . © Emerald Group Publishing Limited 2013 Marketing strategy Consumer behavior Green marketing Green perceived risk Green perceived value Green purchase intention Green trust Perception As green marketing can become a way of differentiating...

... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2013 Consumer behavior Corporate social responsibility Recession...

.... Brand strategy Consumer behavior Customer profiling Customer requirements Family life Market research Young people Young people are often targeted heavily in advertising campaigns for new and growing products, and there are several reasons that companies might go down this marketing road...

... Consumer behavior Customers Marketing Strategy The word brand is almost a sacred one in the eyes of many people in the marketing world. But consumers see things rather differently. Anyone who doubts that might like to consider the negative response to marketing and management gurus who create...

... the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2010 Brand awareness Brand management Brand equity Brands Consumer behavior Communication Competitive strategy Organizations Product development...

... and another 17 worldwide. Taj worked closely with the Indian government to open up what are now key tourist destinations, Taj developing resorts and the government improving roads and rail access. Brand management China Consumer behavior Corporate strategy India Time was when “Made in China...