Keywords: Consumer goods
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Journal Articles
Journal Articles
Strategic Direction (2013) 29 (4)
Published: 15 March 2013
... © Emerald Group Publishing Limited 2013 --> Brand management China Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Article Type...
Journal Articles
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...O. Hooper-Greenhill © Emerald Group Publishing Limited 2012 --> Advertising Advertising agencies Advertising effectiveness Brand management Consumer goods Consumer marketing Globalization Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing...
Journal Articles
Strategic Direction (2012) 28 (7)
Published: 18 May 2012
...M. Barnett © Emerald Group Publishing Limited 2012 --> Advertising Brand management Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Sponsorship...
Journal Articles
Strategic Direction (2012) 28 (5): 6–8.
Published: 13 April 2012
... of the world's leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. Philippines Consumer goods Marketing...
Journal Articles
Strategic Direction (2011) 27 (8)
Published: 21 June 2011
...N. Clark Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 8 Clark N. Marketing, February 2011, Start page: 28, No. of pages: 2 © Emerald Group Publishing Limited 2011 --> Consumer behaviour Consumer goods Customer satisfaction...
Journal Articles
Strategic Direction (2008) 25 (1): 31–33.
Published: 26 December 2008
... Communcation technologies Consumer goods Oil industry Another example of a challenge run through InnoCentive is The Boston Innovation Challenge. This is a Barr Foundation initiative in collaboration with the Cambridge Energy Alliance, a public‐private collaborative formed to reduce energy usage...

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