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1-7 of 7
Keywords: Consumer goods
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (5): 36–39.
Published: 12 April 2013
..., and the financial benefits are as palpable as the ethical: Business model innovation Sustainability Corporate social responsibility Unilever Business ethics NGOs Agriculture Emerging economies Consumer goods Strategy As the world's third‐largest producer of consumer goods, distributed throughout...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (4)
Published: 15 March 2013
... © Emerald Group Publishing Limited 2013 --> Brand management China Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Article Type...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (8)
Published: 01 August 2012
...O. Hooper-Greenhill © Emerald Group Publishing Limited 2012 --> Advertising Advertising agencies Advertising effectiveness Brand management Consumer goods Consumer marketing Globalization Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (7)
Published: 18 May 2012
...M. Barnett © Emerald Group Publishing Limited 2012 --> Advertising Brand management Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Sponsorship...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (5): 6–8.
Published: 13 April 2012
... of the world's leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. Philippines Consumer goods Marketing...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (8)
Published: 21 June 2011
...N. Clark Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 8 Clark N. Marketing, February 2011, Start page: 28, No. of pages: 2 © Emerald Group Publishing Limited 2011 --> Consumer behaviour Consumer goods Customer satisfaction...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 25 (1): 31–33.
Published: 26 December 2008
... Communcation technologies Consumer goods Oil industry Another example of a challenge run through InnoCentive is The Boston Innovation Challenge. This is a Barr Foundation initiative in collaboration with the Cambridge Energy Alliance, a public‐private collaborative formed to reduce energy usage...
