... profits from the consumer goods industry will be wiped out if the cost of externalities is not taken into account. Last year alone a company like Unilever probably accrued over $300 million in extra costs, because of floods, earthquakes and droughts. The effects of climate change are really hitting the P...

... © Emerald Group Publishing Limited 2013 --> Brand management China Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Article Type...

...O. Hooper-Greenhill © Emerald Group Publishing Limited 2012 --> Advertising Advertising agencies Advertising effectiveness Brand management Consumer goods Consumer marketing Globalization Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing...

...M. Barnett © Emerald Group Publishing Limited 2012 --> Advertising Brand management Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Sponsorship...

... Philippines Consumer goods Marketing strategy Sachet marketing Package size Multinational companies Distribution systems While retailers in the west offer bigger, bumper, maxi, mega packages, their counterparts in less‐wealthy parts of the world adopt a “small is best” attitude. Selling consumer...

...N. Clark Keywords: Consumer behaviour, Consumer goods, Customer satisfaction, Customers, Marketing strategy, United Kingdom © Emerald Group Publishing Limited 2011 --> Consumer behaviour Consumer goods Customer satisfaction Customers Marketing strategy United Kingdom...

... to be provided will be that of helping inventors translate the often over technical description of their ideas into the language that business people speak. Open systems Innovation Ideas generation Communcation technologies Consumer goods Oil industry As the drive for “innovation” continues...