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Keywords: Coopetition
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Journal Articles
Strategic Direction (2025) 41 (7): 1–2.
Published: 09 September 2025
... and places the articles in context. Findings Artisan firms can find significant benefits to their overall firm performance and resilience by seeking coopetition engagements with rivals. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Strategic Direction (2025) 41 (3): 3–6.
Published: 13 March 2025
... and places the articles in context. Findings Firms can better meet challenges by simultaneously competing and collaborating with other operators in their industry and region. A variety of key formal and informal institutions support these coopetitive strategies and help the companies involved to create...
Journal Articles
Strategic Direction (2022) 38 (5): 10–12.
Published: 06 April 2022
...-to-digest format. Coopetition Competitor orientation International entrepreneurship Entrepreneurs have different motivations for venturing into overseas markets. Their rate of progression on to the international stage is prone to differ too. Some businesses take the cautious approach...
Journal Articles
Strategic Direction (2022) 38 (4): 12–13.
Published: 21 February 2022
... and places the articles in context. Findings Brazilian SMEs can benefit significantly from formal institution agents when creating coopetition networks, in order to boost export performance when operating internationally. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Journal Articles
Strategic Direction (2020) 36 (1): 10–12.
Published: 03 December 2019
... and places the articles in context. Findings Open innovation in technology organizations is key to performance and competitive advantage. Yet cybercrime is a constant concern, and the decision must be made whether it is worth the risk to become collaborative in a way that allows for coopetition...
Journal Articles
Strategic Direction (2018) 34 (12): 3–5.
Published: 05 November 2018
... and places the articles in context. Findings Coopetition can be seen as counterintuitive – relying on relationships built with competitors in order to be successful. But the entrance of Netflix into the French media market is a prime example of how coopetition can work. Originality/value The briefing...

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