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Keywords: Cross functional integration
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Journal Articles
Innovations: Managing and measuring for R&D success: Could do R&D (much) better
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (8): 31–33.
Published: 01 September 2003
..., it seems that such practices are still nowhere near as common as they should be, and most companies have a huge gap to fill that could markedly improve their R&D performance. © MCB UP Limited 2003 R&D New product development Process management Cross functional integration Measurement...
