Keywords: Customer Retention
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Journal Articles
Journal Articles
Strategic Direction (2020) 36 (12): 47–49.
Published: 29 October 2020
...Arun Kumar Tripathy; Anshul Jain Purpose Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention Design/methodology/approach Authors viewpoint and give a macro perspective of FinTech-Customer Retention linkages. Findings Adoption...
Journal Articles
Strategic Direction (2010) 26 (10): 6–8.
Published: 21 September 2010
... behaviour Customer loyalty Customer orientation Customer relations Customer retention Economic depression Sales force We all know that when someone trots out the old saying “the customer is king” they are trying to convince us – if any convincing were necessary – that businesses rely...
Journal Articles
Strategic Direction (2010) 26 (6): 18–20.
Published: 20 April 2010
... development Competitive strategy Customer satisfaction Customer retention The key to avoiding disastrous competition is to leapfrog over that competition to serve customers in new ways. Blue ocean advocates recognize three ways to think about such strategies: 1. Redefine an industry and focus...
Journal Articles
Strategic Direction (2005) 21 (2): 20–23.
Published: 01 February 2005
... design Marketing Customer retention Introducing new products to potential customers is a costly, risky business. First of all you have to have something “new” or “improved” which you think people are going to want – or need. It's got to be designed, developed, tested, marketed. And what happens...

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