... of friendship based on similar interests or personalities. Influencer collaborations within the hospitality industry are thus also significant in shaping customer behavior and purchasing decisions. Influencer promotion can strengthen customer loyalty, enhance brand awareness, and directly correlate...

... research agenda” by Collins Osei, Joseph Amankwah-Amoah and Maktoba Omar, published in Strategy & Leadership. Marketing Failure Customer loyalty Brand reputation Reference Osei , C. , Amankwah-Amoah , J. and Omar , M. (2025), “ Marketing-related failures: review...

... correlation between holistic green marketing and customer loyalty, especially moderated by product quality. Marketing is the key to achieving competitive advantage in such intensive industries, while consumer loyalty is the key to long-term success. Originality/value The briefing saves busy executives...

... and places the articles in context. Findings This paper identified customer loyalty as a determining factor when looking at the success of mergers and acquisitions. The paper focused on a marketing perspective. Originality/value The briefing saves busy executives, strategists and researchers hours...

... and places the articles in context. Findings This paper demonstrated the role that both customer and technology orientation had on customer loyalty, and the resulting impact on business performance. Originality/value This briefing saves busy executives, strategists and researchers hours of reading...

... rights only Cybersecurity Online privacy Customer loyalty The notion of risk is, of course, as old as humanity itself, as to live is to understand there are risks involved in living longer or not living at all in the natural environment. But when did humans start doing something about...

... these as inferior in comparison to any celebrated and highly visible suite of premium products. Surprisingly, reputation damaging events such as cyber attacks were not enough to noticeably damage customer loyalty to the current provider. The paper’s results from the financial services industry war game...

... 2018 Emerald Publishing Limited Licensed re-use rights only Customer loyalty Customer satisfaction Service quality Marketing mix Service orientation In the 1980s, the UK’s prime minister Margaret Thatcher caused controversy by stating that there was “no such thing as society...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. Customer knowledge management (CKM) Virtual engagement Social media Facebook Twitter Foursquare Customer loyalty The world of business has been altered forever...

... or creators of online communities to differentiate themselves within the inflating number of online platforms. Article type: Research paper ISSN: 1094-9968 Reference: 41AT952 Keywords: Aviation, Customer loyalty © Emerald Group Publishing Limited 2013 --> Aviation Customer loyalty ...

... moving in on the likes of Facebook will do much for their business. Consumer attitudes Customer feedback Customer loyalty Online communities Social media Web sites “Only connect,” said E.M. Forster: the English novelist's epigraph in Howards End was a plea for greater mutual...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2012 Global consumer culture positioning Technology Loyalty Target E‐mail Customer loyalty...

... and easy‐to‐digest format. Brand management Corporate communications Customer loyalty Customer orientation Marketing Information media Businesses have to react positively to big ideas and to new technology. They must also make up for lost time should they, initially, prove a bit slow...

... M. Valenzuela et al. ask whether special treatments and inducements to show appreciation of customers create the correct perceptions in the customer's mind and how a firm's ethical reputation fits in with this practice. Accountancy Consumer behaviour Customer loyalty Customer...

... © Emerald Group Publishing Limited 2008 --> Business performance Customer loyalty Financial performance Sporting events Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 11 Miller M.  Forbes, 5 May 2008, Vol. 181 No. 9, Start page: 80...

... executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2008 Test marketing Customer loyalty Marketing strategy Consumer marketing Product...

... © Emerald Group Publishing Limited 2008 --> Competitive advantage Customer loyalty Marketing strategy Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 8. LaMalfa K.  Sales & Marketing Management,January/February 2008, Start page...

... schemes and cashback are more popular than travel points and so it remains to be seen whether NatWest’s strategy for YourPoints is sufficiently different to pull in fresh business. Keywords: Air miles, Customer loyalty, Easyjet, EBookers, Lloyds TSB,Natwest, United Kingdom Room for one more...

... and reinforcing all customers' perception that they receive superior value: Banking Retailing Consumer behavior Customer loyalty Retail bank executives across the world are awakening to a realization that is obvious to managers in just about any other industry: long‐term growth and profitability...

... loyalty‐marketing programs. References Capizzi , M.T. and Ferguson , R. (2005), “ Loyalty trends for the twenty‐first century ”, Journal of Consumer Marketing , Vol. 22 No. 2 , pp. 72 ‐ 80 , ISSN 0736‐3761. Customer loyalty Marketing strategy Coalitions ©...