... interests or personalities. Influencer collaborations within the hospitality industry are thus also significant in shaping customer behavior and purchasing decisions. Influencer promotion can strengthen customer loyalty, enhance brand awareness, and directly correlate to increased patronage at the venue...

... Marketing Failure Customer loyalty Brand reputation Marketing has the ability to elevate a firm by introducing it to new markets, surpassing geographic constraints, and earning a larger market share. However, if marketing fails due to a disparity in understanding their audience, product issues...

... correlation between holistic green marketing and customer loyalty, especially moderated by product quality. Marketing is the key to achieving competitive advantage in such intensive industries, while consumer loyalty is the key to long-term success. Originality/value The briefing saves busy executives...

... and places the articles in context. Findings This paper identified customer loyalty as a determining factor when looking at the success of mergers and acquisitions. The paper focused on a marketing perspective. Originality/value The briefing saves busy executives, strategists and researchers hours...

... and places the articles in context. Findings This paper demonstrated the role that both customer and technology orientation had on customer loyalty, and the resulting impact on business performance. Originality/value This briefing saves busy executives, strategists and researchers hours of reading...

... rights only Cybersecurity Online privacy Customer loyalty The notion of risk is, of course, as old as humanity itself, as to live is to understand there are risks involved in living longer or not living at all in the natural environment. But when did humans start doing something about...

... damage customer loyalty to the current provider. The paper presents the business war game as both a valuable internal resilience test and a robust tool for testing external competition risk and opportunity. The interactive in-person method is an efficient way of generating multiple people-tested...

... that neither service quality nor marketing mix activities had direct effects on customer loyalty, although some indirect effects were present. In terms of learning points, while all activities should be aligned and pursued in a joined-up manner, there should perhaps be a lesser focus on service quality...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2013 Customer knowledge management (CKM) Virtual engagement Social media Facebook Twitter Foursquare Customer loyalty...

... © Emerald Group Publishing Limited 2013 --> Aviation Customer loyalty Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 4 Seraj M. Journal of Interactive Marketing, November 2012, Vol. 26 No. 4, Start page: 209, No. of pages: 13...

.... It was acquired by the directories Yell group two years ago. Visitors might just search for information or they can establish a profile, with pages not unlike such Web 2.0 applications as Facebook. Consumer attitudes Customer feedback Customer loyalty Online communities Social media Web sites...

... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2012 Global consumer culture positioning Technology Loyalty Target E‐mail Customer loyalty...

... and easy‐to‐digest format. © Emerald Group Publishing Limited 2011 Brand management Corporate communications Customer loyalty Customer orientation Marketing Information media Businesses have to react positively to big ideas and to new technology. They must also make up...

... behaviour Customer loyalty Customer orientation Customer relations Customer retention Economic depression Sales force We all know that when someone trots out the old saying “the customer is king” they are trying to convince us – if any convincing were necessary – that businesses rely...

... © Emerald Group Publishing Limited 2008 --> Business performance Customer loyalty Financial performance Sporting events Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 11 Miller M.  Forbes, 5 May 2008, Vol. 181 No. 9, Start page: 80...

... in marketing ”, Journal of Consumer Marketing , Vol. 25 No. 3 , pp. 179 ‐ 82 , ISSN 0736‐3761. © Emerald Group Publishing Limited 2008 Test marketing Customer loyalty Marketing strategy Consumer marketing Product sevelopment Do you get vouchers passed to you by friends on e...

... © Emerald Group Publishing Limited 2008 --> Competitive advantage Customer loyalty Marketing strategy Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 8. LaMalfa K.  Sales & Marketing Management,January/February 2008, Start page...

...E. Kemp Air miles Customer loyalty Easyjet EBookers Lloyds TSB Natwest United Kingdom Room for one more in air loyalty? (AirMiles) Kemp E.  Marketing, 2 May 2007, Start page: 17, No. of pages: 1 © Emerald Group Publishing Limited 2007...

... it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2007 Banking Retailing Consumer behavior Customer loyalty Retail bank executives across the world are awakening to a realization that is obvious to managers in just about any other industry: long‐term growth...

... Customer loyalty Marketing strategy Coalitions References Capizzi , M.T. and Ferguson , R. (2005), “ Loyalty trends for the twenty‐first century ”, Journal of Consumer Marketing , Vol. 22 No. 2 , pp. 72 ‐ 80 , ISSN 0736‐3761. This is the crux of Capizzi and Ferguson's...