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Keywords: Customer relations
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (7): 10–12.
Published: 14 June 2013
... to the earlier ones. © Emerald Group Publishing Limited 2013 Amazon.com Kindle Copyright Crisis response Corporate communications Apology Customer relations Copyright law Time moves faster on the Internet, or so it seems; you can order a product or make a booking in minutes. News travels...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (7): 12–15.
Published: 18 May 2012
...‐Mart. The study identifies five main goals: Brand management Market development Retailers Food products Supermarkets Ideology Ethics Quality management Sustainability Pricing Customer relations Business ethics Consumer behaviour Can an ideology that excludes certain...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (6): 4–6.
Published: 13 April 2012
.... The transaction process is straightforward and highly secure and recipients can print the voucher and redeem it for a customized flavor in any US store. © Emerald Group Publishing Limited 2012 Social media Customer relations Communication Social media should be part of an integrated approach...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (4): 29–32.
Published: 16 March 2012
... and are more assured about product quality and performance. Innovation Customer relations New product development Conventional wisdom has it that firms make products and consumers are passive recipients of their toils. W. Edwards Demming echoed these sentiments when insisting that the producer...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10)
Published: 20 September 2011
... segmentation.Article type: ViewpointISSN: 0001-8295Reference: 40AL310 Keywords: Advertising, Advertising agencies, Advertising control, Advertising effectiveness, Advertising media, Brand management,Customer relations, Customer requirements, Customer satisfaction, Customer services quality, Customers, Food...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (5)
Published: 19 April 2011
...: 40AA034 Keywords: Benchmarking, Customer relations, Customer satisfaction, Customer services quality, Organizations, United Kingdom © Emerald Group Publishing Limited 2011 --> Benchmarking Customer relations Customer satisfaction Customer services quality Organizations United...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (10): 6–8.
Published: 21 September 2010
... orientation Customer relations Customer retention Economic depression Sales force We all know that when someone trots out the old saying “the customer is king” they are trying to convince us – if any convincing were necessary – that businesses rely on customers and that without them there would...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (8)
Published: 22 June 2010
...C. Bull Customer relations Case studies Intermediaries Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8 Bull C. International Journal of Information Management (UK), February 2010, Vol. 30 No. 1, Start page: 94, No. of pages: 4...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (2): 13–16.
Published: 19 January 2010
... of run‐ins with disgruntled customers which result in violent retribution. Unfortunately, there are countless ways that poor customer relations can result in a customer's annoyance being manifested in a calm decision to do business elsewhere. A customer's loyalty can take a huge amount of time, effort...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (7): 20–23.
Published: 22 May 2009
... pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2009 Change management Marketing strategy Customer relations It is a tough time to be in marketing, and that is only partly due to the hurt caused by the current...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 25 (1): 29–30.
Published: 26 December 2008
... minds in business win. © Emerald Group Publishing Limited 2009 Customer services quality Quality management Customer relations Communication technologies Without a doubt the great service companies put a focus on internal service and it is so logical. When you look at some...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (7)
Published: 23 May 2008
...L.A. Crosby © Emerald Group Publishing Limited 2008 --> Customer relations Marketing strategy Relationship marketing Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 7. Crosby L.A., Carroll J. Marketing Management, January/February 2008, Vol...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (11)
Published: 23 October 2007
...T. Tse © Emerald Group Publishing Limited 2007 --> Corporate strategy Customer relations Internet Strategic choice Reconsidering the source of value of e-business strategies Tse T. Strategic Change, May 2007, Vol. 16 No. 3, Start page: 117, No. of pages...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (2): 18–21.
Published: 23 January 2007
... information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2007 Tesco's scheme gives it an immediate advantage over competitors in 11 areas: Customer relations Customer service management What would you think if you entered your local...
Journal Articles
Siemens: systematizing, CRM and senior executives: How major companies should “get with the program”
Journal:
Strategic Direction
Strategic Direction (2006) 22 (8): 5–7.
Published: 01 August 2006
... access to resources globally, led inevitably to a more customer‐focused relationship and had the bonus of developing several customer‐oriented innovations. © Emerald Group Publishing Limited 2006 Customer relations Customer service management Business development Accounts management...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (3)
Published: 01 March 2006
... © Emerald Group Publishing Limited 2006 --> Customer relations Discounted cash flow Investment appraisal Risk analysis Using real options to help build the business case for CRM investment MaklanS., KnoxS., RyalsL. Long Range Planning (UK), August 2005 Vol 38...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (3): 21–24.
Published: 01 March 2006
... Electronic commerce Retail management Mail‐order catalogues Home shopping Customer relations Consumer behaviour In a clever twist on the phrase “Shop till you drop”, Tesco, probably the UK's best‐known retailer, is using the slogan “You shop. We drop” on its fleet of vans which deliver...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (8): 24–25.
Published: 01 August 2005
... although it is unclear whether the balanced scorecard technique is actually used by the companies’ discussed or is just a suggestion by the authors. © Emerald Group Publishing Limited 2005 Customer relations Strategic management Balanced scorecard Measurement Boots, Standard Life...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (1): 25–27.
Published: 01 January 2005
... who are simply wrong for the company's market specialism. Firms therefore need to check their customer portfolios regularly and consider weeding out unsuitable customers. © Emerald Group Publishing Limited 2005 Customer profiling Customer relations Profit maximization The customer...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (11): 20–23.
Published: 01 December 2002
... space of time. As a result, managers are now skeptical of its value and customers equate CRM with endless queues, automated machines and unresolved queries. Customer relations Marketing information systems Software Management information Evidently Britannia is setting the trend...
