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Keywords: Customer retention
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Journal Articles
Strategic Direction (2026) 42 (3): 1–2.
Published: 20 March 2026
... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Hospitality management Customer retention Service recovery Reference Silvestro , L.L. and Silvestro , R. (2026), “ A good telling-off! a study of customer reprimand strategies ”, International Journal...
Journal Articles
Strategic Direction (2020) 36 (12): 47–49.
Published: 29 October 2020
...Arun Kumar Tripathy; Anshul Jain Purpose Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention Design/methodology/approach Authors viewpoint and give a macro perspective of FinTech-Customer Retention linkages. Findings Adoption...
Journal Articles
Strategic Direction (2010) 26 (10): 6–8.
Published: 21 September 2010
... thus strengthening the commitment to the supplier.” Much of the advice about customer retention can be related to what we call the “customer experience.” Give them a good experience and theywill be loyal, give them a bad experience and they are likely to be someone else's customer next time you...
Journal Articles
Strategic Direction (2010) 26 (6): 18–20.
Published: 20 April 2010
... Customer satisfaction Customer retention Imagine the scene: An idyllic market place, an inviting blue ocean free of competitors, the possibilities of profits and success and greater customer satisfaction. A place where you do not compete against your rivals on a level playing field, but make...
Journal Articles
Strategic Direction (2005) 21 (2): 20–23.
Published: 01 February 2005
.... Originality/value Prompts organizations to ask themselves why they are introducing new products. Introduces the argument that striving to “be better” may be an alternative to a constant search for new products. Innovation New products Product design Marketing Customer retention...

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