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Keywords: Data ethics
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Journal Articles
Globetrotting adventures in digital data governance and ethics: Lessons from tourism and hospitality companies on treating customers fairly
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (12): 22–24.
Published: 03 November 2021
... and places the articles in context. Findings This research paper formulates a framework for managing data ethically – which incorporates data governance – for tourism and hospitality organizations (THOs). The framework encourages THOs, like Airbnb and Booking.com, to move beyond mere compliance...
