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1-8 of 8
Keywords: Digitization
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Journal Articles
Digitizing small to medium enterprises: Factors for success, barriers to failure
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (6): 37–39.
Published: 07 August 2025
... and places the articles in context. Findings Digitization is a strong method for a firm to obtain a competitive edge, especially for small to medium enterprises where digitization may separate them from their competitors. In the article by Romero (2025), the author outlines the benefits of digitization...
Journal Articles
Barriers to change: Recognizing the barriers to adopting digitization in B2B marketing and the stifling of competitive advantage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (4): 32–33.
Published: 24 April 2025
... Purpose B2B firms are failing to successfully adopt marketing digitalization as a method of gaining competitive advantage. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings...
Journal Articles
Utilizing innovative capabilities for digital advantage: Practical strategies for independent retailers to remain competitive
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (10): 4–6.
Published: 29 October 2024
... and places the articles in context. Findings Competitive advantage against larger chain retailers, which have increased access to resources, can be sustained by adopting adaptive, absorptive and innovative capabilities in addition to perceiving the opportunity and potential of digitization through...
Journal Articles
Business models in the context of global entertainment: A case study of BTS
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (9): 10–12.
Published: 25 October 2024
... and places the articles in context. Findings By combining musical appeal with enjoyable visuals, online engagement, and digital distribution, BTS recharacterized their business model, which reached international audiences and achieved global success. Originality/value The briefing saves busy...
Journal Articles
Business resilience in a pandemic: The rise of digital corporate social responsibility with COVID-19
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 6–8.
Published: 20 February 2023
... and places the articles in context. Findings With a new set of institutional, normative, and mimetic pressures during the pandemic, the digitization of corporate social responsibility was a tool that enabled rapid recovery and improvement of existing business models. Originality/value The briefing...
Journal Articles
It is what you know: The benefits of sustainable knowledge management in the post-pandemic world
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (2): 22–23.
Published: 10 January 2023
... and places the articles in context. Findings Knowledge management can be improved for organizations in the post-pandemic global economy when digitization processes and practices are adopted. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
The next industrial revolution: How supply chains can benefit from Industry 4.0
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (6): 29–31.
Published: 06 May 2020
... improve a number of areas such as inventory, cost and customer service, but that other areas have to be adapted in order to deliver an optimal change solution. From this testing a new framework was therefore developed, which breaks down required development into a new digital supply chain and digital...
Journal Articles
Redefining IT departments as strategic catalysts of competitive advantage: The commercial benefits of IT teams raising their influence
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (9): 29–31.
Published: 26 July 2019
... and places the articles in context. Findings This research paper concentrates on the increasingly strategic nature of an IT department's decisions in our digitized economy. Surveying IT experts from multiple industries reveals that influential IT teams significantly drive both financial and non-financial...
