... and places the articles in context. Findings Digitization is a strong method for a firm to obtain a competitive edge, especially for small to medium enterprises where digitization may separate them from their competitors. In the article by Romero (2025), the author outlines the benefits of digitization...

... Purpose B2B firms are failing to successfully adopt marketing digitalization as a method of gaining competitive advantage. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings...

... and places the articles in context. Findings Competitive advantage against larger chain retailers, which have increased access to resources, can be sustained by adopting adaptive, absorptive and innovative capabilities in addition to perceiving the opportunity and potential of digitization through...

... and places the articles in context. Findings By combining musical appeal with enjoyable visuals, online engagement, and digital distribution, BTS recharacterized their business model, which reached international audiences and achieved global success. Originality/value The briefing saves busy...

... and places the articles in context. Findings With a new set of institutional, normative, and mimetic pressures during the pandemic, the digitization of corporate social responsibility was a tool that enabled rapid recovery and improvement of existing business models. Originality/value The briefing...

... and places the articles in context. Findings Knowledge management can be improved for organizations in the post-pandemic global economy when digitization processes and practices are adopted. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...

... improve a number of areas such as inventory, cost and customer service, but that other areas have to be adapted in order to deliver an optimal change solution. From this testing a new framework was therefore developed, which breaks down required development into a new digital supply chain and digital...

... and places the articles in context. Findings This research paper concentrates on the increasingly strategic nature of an IT department's decisions in our digitized economy. Surveying IT experts from multiple industries reveals that influential IT teams significantly drive both financial and non-financial...