Keywords: Fashion industry
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Journal Articles
Strategic Direction (2024) 40 (5): 16–18.
Published: 07 June 2024
... posited that pro-sustainability consumer communities awash with passionate individuals will source sustainable offerings from SNVs and thus become valuable resources for such enterprises. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Fashion...
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Strategic Direction (2014) 30 (6): 20–22.
Published: 06 May 2014
... people to an international audience – a development with considerable implications for fashion industry marketers. Research limitations/implications – This study focuses on the Swedish blog network. Future research could use a similar netnographic approach to identify international communities...
Journal Articles
Strategic Direction (2013) 29 (8): 13–15.
Published: 19 July 2013
... attributes with the partner firm's local expertise is often a winning combination. Gradual transition into higher entry modes can occur as international experience grows. Market entry Retailers Fashion industry Greater scope to enter new foreign markets is one of the more obvious consequences...
Journal Articles
Strategic Direction (2005) 21 (2): 24–26.
Published: 01 February 2005
... for either store. Achieving effective positioning necessitates a top‐down policy to ensure customers’ needs are identified. The volatility of the UK market will also force retailers to make systematic changes in order for their store to survive. Fashion industry Brand image Retail management Consumer...

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