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Keywords: Fiat
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Journal Articles
Fiat and Chrysler, negotiating for survival
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (1): 27–29.
Published: 12 January 2015
...-to-digest format. The beginning of the negotiation process is traced on the January 20, 2009, when Fiat and Chrysler jointly signed a non-binding letter of intent for the creation of a “global strategic alliance”. In fact, on January 20, 2009, Fiat and Chrysler jointly released an announcement...
Journal Articles
Caught in a downward trend: how Fiat, AOL and Levi’s dealt with failure
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2002) 18 (11): 6–9.
Published: 01 December 2002
... of this global depression. © MCB UP Limited 2002 Company performance Fiat AOL Time Warner Consumer attitudes Whether you are based in the USA, Europe or the Far East, now is not a good time to be in the corporate game. Markets are struggling, corruption is rife and trust in big business...
