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Journal Articles
Strategic Direction (2009) 25 (4)
Published: 20 March 2009
...F. Guerrera © Emerald Group Publishing Limited 2009 --> Business performance Corporate strategy Economic conditions Financial performance General Electric Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 4 Guerrera F. and , Baer J...
Journal Articles
Strategic Direction (2004) 20 (3): 9–11.
Published: 01 March 2004
... With Herbert Baum (CEO of The Dial Corporation) as moderator and Jack Welch (former CEO of General Electric) keen to take questions from the audience, this keynote speech was certainly informative and lively. In a typically open and forthright manner, Welch expressed his views on the importance...
Journal Articles
Strategic Direction (2004) 20 (3): 6–8.
Published: 01 March 2004
... Jack Welch is the most admired CEO in the world. His 20‐year reign as the head of General Electric brought the company from bureaucratic behemoth to dynamic and revered powerhouse. During his tenure, GE market value grew from $13 billion to $500 billion. In the process, Welch’s management...
Journal Articles
Strategic Direction (2002) 18 (1): 8–9.
Published: 01 February 2002
.... It uses a range of techniques to measure and improve performance. This article examines the way the program was implemented in Motorola and in General Electric. Six Sigma employs a range of tools to eliminate the causes of variations. These include statistical process control (SPC) in which the natural...

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