... and places the articles in context. Findings The negative impact of greenwashing means that trust is critically important to the success of green brands. Firms can increase trust in their offerings through honest communication and advertising that uses nature imagery in a non-deceptive way...

... and places the articles in context. Findings Organizations must guard against the likely damaging consequences of greenwashing. This can be achieved through commitment to activities and practices that genuinely aid environmental welfare. In turn, it helps ensure alignment between firm and employee values...

... in ethical ways; and prevent moral indignation from escalating further in the wake of crises which can prompt stakeholder outrage. This review is based on “From greenwashing to greenbleaching: green communication and mitigating moral outrage in the context of revisited situational crisis...

... and places the articles in context. Findings Business force has a positive effect on symbolic environmental strategy, but perceived social force has positive effect on both symbolic and substantive environmental strategy and negatively affect greenwashing. Originality/value The briefing saves busy...

...Deepti Jog; Divya Singhal Purpose The purpose of this paper is to present a view point on greenwashing practices used by pseudo green players to gain competitive advantage. Design/methodology/approach The paper presents a description of various tactics of greenwashing and suggest some...