... and places the articles in context. Findings The negative impact of greenwashing means that trust is critically important to the success of green brands. Firms can increase trust in their offerings through honest communication and advertising that uses nature imagery in a non-deceptive way...

... and places the articles in context. Findings Organizations must guard against the likely damaging consequences of greenwashing. This can be achieved through commitment to activities and practices that genuinely aid environmental welfare. In turn, it helps ensure alignment between firm and employee values...

.... But this has led to the emergence of a dark cloud in the shape of “greenwashing.” Although different definitions prevail, it essentially involves a practice whereby companies make questionable, misleading or wholly incorrect claims about the environmental impact of their operations and products. Negative...

... and places the articles in context. Findings Business force has a positive effect on symbolic environmental strategy, but perceived social force has positive effect on both symbolic and substantive environmental strategy and negatively affect greenwashing. Originality/value The briefing saves busy...

...Deepti Jog; Divya Singhal Purpose The purpose of this paper is to present a view point on greenwashing practices used by pseudo green players to gain competitive advantage. Design/methodology/approach The paper presents a description of various tactics of greenwashing and suggest some...