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Keywords: Hospitality
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Journal Articles
Influencer marketing in the hospitality sector: How different demographics engage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2026) 42 (3): 5–7.
Published: 07 April 2026
.... In the article by Ting and Ahn ( 2026 ), the authors examine the nature of this relationship and how it can be leveraged for brands in the hospitality sector, further examining how demographics like age, gender, and income react differently to influencer marketing. Originality/value The briefing saves busy...
Journal Articles
Family-owned firms and strategic alliances: Factors that enhance partner selection
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (6): 18–20.
Published: 30 July 2024
... and places the articles in context. Findings Appropriate selection of suppliers and other strategic partners can be crucial to the reputation and performance of family-owned hospitality firms. The decision-making process must consider various aspects that include price competitiveness, quality...
Journal Articles
Circular hospitality: Utilizing the benefits of circular economy to boost hospitality SME successes
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (6): 15–16.
Published: 01 June 2023
... and places the articles in context. Findings Hospitality SMEs in the UK were found to be more resilient to the COVID-19 pandemic when they had adopted a circular economic model. Yet for those who had not already done so, adopting a circular economic model could be prohibitively expensive. Originality...
Journal Articles
Food delivery services in the pandemic: Technological transformation and the retail sector
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (9): 16–18.
Published: 30 August 2022
...), “ Meal delivery services uber eats, menulog, deliveroo and DoorDash experienced rapid growth during 2020 – a year of lockdowns and work from home ”, available at: www.roymorgan.com/findings/8713-food-delivery-services-may-2021-202105280627 Online food delivery services Hospitality Business...
Journal Articles
Globetrotting adventures in digital data governance and ethics: Lessons from tourism and hospitality companies on treating customers fairly
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (12): 22–24.
Published: 03 November 2021
... and places the articles in context. Findings This research paper formulates a framework for managing data ethically – which incorporates data governance – for tourism and hospitality organizations (THOs). The framework encourages THOs, like Airbnb and Booking.com, to move beyond mere compliance...
Journal Articles
Tracking the social media tourist: Key themes for hospitality in the age of Web 2.0
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (10): 18–20.
Published: 14 September 2015
... executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Hospitality Tourism Marketing Social media Mobile access User-generated content Conversation has changed. Not the art...
Journal Articles
The global hotel industry's approach to sustainability: Driven by business efficiency or a genuine concern for the environment and its stakeholders?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (4): 24–27.
Published: 04 March 2014
... report on their sustainability commitments and achievements. The article is clear and concise, and employs an interesting and readable style. It will be of interest to academics, students and practitioners interested in both the hospitality industry and corporate sustainability strategies. Further...
