... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2012 Global consumer culture positioning Technology Loyalty Target E‐mail Customer loyalty...

... In an era when the share price is king and quarterly reports dominate the dreams (or nightmares) of chief executives, it is refreshing to listen to Frederick F. Reichheld talk about the importance of loyalty. As a director emeritus of Bain & Company and the author of two books on the subject...