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Keywords: Marketing information systems
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Journal Articles
Britannia discovers the benefits of analytical CRM
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2002) 18 (11): 20–23.
Published: 01 December 2002
... space of time. As a result, managers are now skeptical of its value and customers equate CRM with endless queues, automated machines and unresolved queries. Customer relations Marketing information systems Software Management information Evidently Britannia is setting the trend...
