Keywords: Metaphors
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Journal Articles
Strategic Direction (2012) 28 (5)
Published: 13 April 2012
... Framing Institutionalization Metaphors Strategic Change Strategy Change initiatives disrupt established categories of stakeholder understanding and typically present a problem of justifying and legitimizing the change to stakeholders in order to gain their buy-in and support. While it has been...
Journal Articles
Strategic Direction (2009) 25 (10)
Published: 18 September 2009
...K. Bullington © Emerald Group Publishing Limited 2009 --> Corporate strategy Metaphors Quality management Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 10 Bullington K. Quality Progress (USA), February 2009, Vol. 42 No. 2, Start page...
Journal Articles
Strategic Direction (2009) 25 (5)
Published: 17 April 2009
...M. Kanazawa Business environment Change management Corporate strategy Metaphors © Emerald Group Publishing Limited 2009 --> Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 5 Kanazawa M. Industrial Management, November/December 2008...
Journal Articles
Strategic Direction (2008) 24 (2): 24–25.
Published: 18 January 2008
... Chief executives Leadership Metaphors Narratives Think of the last time you either gave, advised or heard a CEO's speech. Reflect on the last letter you sent or received with a CEO's signature at the bottom. If you were the writer, how did you go about choosing your words? If you were...

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