Keywords: Motorola
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Journal Articles
Strategic Direction (2004) 20 (9): 27–30.
Published: 01 September 2004
... in that field. Instead, Consumer Reports speaks of an “acceptable car” which is “nothing special” compared with the more recent opposition. © Emerald Group Publishing Limited 2004 Motorola Mercedes‐Benz Motor industry Company performance Customer satisfaction Quality...
Journal Articles
Strategic Direction (2003) 19 (9): 11–14.
Published: 01 October 2003
... and books all proclaiming to have the keys to making ventures in China a success. © MCB UP Limited 2003 China Microsoft Motorola International business By now perhaps the common themes running through these mini case examples are all too obvious. Airbus’s and Boeing’s presences in China...
Journal Articles
Strategic Direction (2002) 18 (1): 8–9.
Published: 01 February 2002
... A continuous flow of flawless products and services is the holy grail of all companies. Over the years various strategies, such as TQM, have been proposed to improve processes and output. Six Sigma, developed by the Motorola Corporation, is one of the most recent and far‐reaching quality programs...

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