Keywords: Pricing
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Journal Articles
Strategic Direction (2024) 40 (8): 29–30.
Published: 02 October 2024
... brands, although its starting price point typically hits lower than competitors. These approaches do set Shein apart from the traditional fast fashion brands such as Zarah and H&M, although the work by Lu and Mullen (2024) indicates that Shein is more akin to fast fashion brands of the 2010s...
Journal Articles
Strategic Direction (2016) 32 (8): 33–35.
Published: 08 August 2016
..., different elements influence the perception and creation of value. Chief among them are price, quality, supplier expertise, delivery performance, support services and personal interaction. Particular significance might be attached to price and delivery performance. Management of price and/or revenue...
Journal Articles
Strategic Direction (2016) 32 (6): 8–11.
Published: 13 June 2016
... divergence in the original price set. Findings Empirical evidence proves that the price paid for a company can easily reach 40-50 per cent above this calculation of the current value. Until valuation models can account for the factors that drive premium pricing, it is necessary to recognize...
Journal Articles
Strategic Direction (2012) 29 (1)
Published: 28 December 2012
...D.G. Bakken © Emerald Group Publishing Limited 2012 --> Consumer behaviour Customer requirements Customer satisfaction Customers Managerial strategy Organizations Pricing Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 1 Bakken D.G...
Journal Articles
Strategic Direction (2012) 28 (10)
Published: 14 September 2012
...X. Chen © Emerald Group Publishing Limited 2012 --> Game theory Pricing Supply chain management Warranty period-dependent demand Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 10 Chen X., Li L. and Zhou M. Omega, December 2012, Vol...
Journal Articles
Journal Articles
Strategic Direction (2012) 28 (4)
Published: 16 March 2012
...R. Swinney © Emerald Group Publishing Limited 2012 --> Consumer Learning Demand Uncertainty Pricing Quick Response Strategic Consumer Behavior Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 4 Swinney R. Management Science, Oct 2011...
Journal Articles
Strategic Direction (2011) 27 (7): 15–17.
Published: 24 May 2011
... wondering what to do with the information. The clips circulate through top management to be “seen and noted” before being ignored. Thus, many users and service providers undervalue the potential contribution that good media analysis can provide. Information media Pricing Professional services ©...
Journal Articles
Strategic Direction (2008) 24 (11)
Published: 17 October 2008
... Purpose – To urge viewing products and services as an investment,rather than an expense. Design/methodology/approach – Explains why focusing on price is not a sensible strategy. Findings – If all salesmen talk about with customers is price, there is no price that is ever going to be low enough...
Journal Articles
Strategic Direction (2007) 24 (1)
Published: 28 December 2007
...V. Nocke Nocke V. , Peitz M.  The Economic Journal, July 2007, Vol. 117, No. 522, Start page: 964, No. of pages: 27 Purpose – To characterise the pricing strategy of a monopolist who is uncertain of the level of demand. Design/approach/methodology –Characterizes...
Journal Articles
Strategic Direction (2007) 23 (11)
Published: 23 October 2007
...H.L. Kee Competition International trade Law Oligopolies Pricing Imports, entry and competition law as market disciplines KeeH. L. , Hoekman B.  European Economic Review, May 2007, Vol. 51 No. 4, Start page: 831, No. of pages: 28 Purpose – To compare...
Journal Articles
Strategic Direction (2007) 23 (10): 9–11.
Published: 25 September 2007
... and presenting it in a condensed and easy‐to‐digest format. Competition – the level of competition evidently has a bearing on pricing, however while competition may be fierce, it does not necessarily translate to an Every Day Low Pricing (EDLP) approach as often consumers are not aware of what...
Journal Articles
Strategic Direction (2006) 22 (6): 16–17.
Published: 01 June 2006
... Purpose The article aims to develop pricing rules to be implemented in the face of conflicting risks and difficulties inherent in the insurance of the aviation industry. Design/methodology/approach The author discusses the difficult considerations faced by underwriters...
Journal Articles
Strategic Direction (2005) 21 (5): 11–14.
Published: 01 May 2005
... Purpose To analyze the current position of consumer goods giant Unilever, following a five‐year restructuring and the appointment of a new chairman, noting that its margins are being eroded by the pricing policy of UK and European supermarkets. Design/methodology/approach...

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