... in corporate culture previously, does the inclusion of customers in product development make sense, or is it simply another corporate fad? Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. What is original/value...

... stakeholders. Value co-creation is not by any means a new topic, although it has garnered a lot of attention in recent years. What Hsu’s (2016) article “A value concretion strategy model for improving product development performance” does is put it into the context of the value chain studies the 1980s...

.... Given that Wrangler, Levis and Pepe were the three mainstays of the market at that time, this was no mean feat. During this period, the company also exported Killer to the Gulf markets for the first time. © Emerald Group Publishing Limited 2016 Brand management Product development Growth...

... subsequently stem from it. This strategy is recognized as offering several advantages: © Emerald Group Publishing Limited 2014 Product development Product platforms Strategic flexibility Today’s business world rarely seems to stand still. Whether it is consumer tastes or technological...

... Creativity Evolution of innovation Innovation New product development Nike Value creation Product development New products Innovators sometimes work in mysterious ways, their wonders to perform. The lateral‐thinking skills required to create genuinely new products and concepts...

...T. Owens © Emerald Group Publishing Limited 2012 --> Creative thinking Innovation Product development Product innovation Quality management techniques Teamwork Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 11 Owens T. and , Fritz C...

... Innovation Product development Creative thinking Entrepreneurialism Writers and artists sometimes refer to the “Eureka moment” when they had the great idea which would ultimately propel them to fame or greatness. J.K. Rowling said she had hers, the flash of inspiration when she conceived the idea...

... and optimized, both sides will need to learn some lessons. China Innovation Product development Corporate strategy International business National cultures A few years ago a television advertisement by one of the major British banks offered a slightly patronizing view of their work...

...V. Govindarajan © Emerald Group Publishing Limited 2012 --> Automotive industry Developing countries Innovation Manufacturing systems Organizations Product development Product innovation Research and development Technology-led strategy United States of America...

... Limited 2011 Innovation Product development Teamwork Think innovation and to many firms it's high cost and even higher risk that pays off infrequently at best. Indeed, the record books show that far more ideas end up on the scrapheap than lead to commercial success. With failure seemingly...

... the articles in context. Findings Based on the case study of a Swedish furniture wholesaler whose products are made by independent manufacturers in China, this article explains how new product development relates to supply chain management, why the two should be coordinated, and how this may...

... Consumer behaviour Product development Product innovation Manufacturing systems Social networking sites A strong argument could be made for innovation being the most important means by which manufacturers can create competitive advantage. References Brousell , D.R. (2010), “ A new...

... Customer service management Product development Innovation Profit Camped in France as he and his army return from a Crusade, Richard The Lionheart asks a humble English archer to truthfully assess the success of the mission. Russell Crowe's version of the legendary Robin Hood bravely answers...

...M.A. Tietz © Emerald Group Publishing Limited 2011 --> Competitors Product development Xerox Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 4 Tietz M.A. and Parker S.C. Ivey Business Journal, 2010, Start page: 1, No. of pages...

... as “the greatest treason, to do the right deed for the wrong reason”. © Emerald Group Publishing Limited 2010 Marketing strategy Product development Social responsibility Few organizations have been more adept at playing this tune than the UK's Central Office of Information (COI) which has...

... and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2010 Innovation Product development Project management An idealistic view of the educational process has it that the student will eventually become the teacher, knowing as much or more about...

... that need to be supplied, and creativity. Clothing Vault's decision to incorporate its own social networking elements seems perfect for its audience. This review is based on “Issues in a down economy: blue oceans and new product development” by Pitta (2009) . Against a background of general...

...H-m. Lin Keywords: Innovation, Machine tool manufacturers,Organizations, Product development, Taiwan, Technology-led strategy © Emerald Group Publishing Limited 2010 --> Innovation Machine tool manufacturers Organizations Product development Taiwan Technology-led strategy...

... the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2010 Brand awareness Brand management Brand equity Brands Consumer behavior Communication Competitive strategy Organizations Product development...

... the articles in context. Findings Many organizations value creativity and innovation for new product development (NPD) but how can they foster and implement an innovation culture across the entire business? NPD teams are generally selected for their level of experience and a proven level...