... in corporate culture previously, does the inclusion of customers in product development make sense, or is it simply another corporate fad? Practical implications Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. What is original/value...

... in recent years. What Hsu’s (2016) article “A value concretion strategy model for improving product development performance” does is put it into the context of the value chain studies the 1980s to show where co-creation was at play then and then bring these all up to date in the context of the modern tech...

... retailers. In addition, the company now has an extensive number of exclusive brand outlets and K-Lounges which span 181 Indian cities. The latter represent KKCL’s fashion retail chain and are strategically positioned in major cities as they feature the entire brand portfolio. Brand management Product...

... and environmental turbulence: The mediating role of strategic flexibility” by Ellen F. Thomas. In this detailed article, the author proposes that firms should use shared platforms as part of their new product development activities. She points out the unpredictable nature of today’s business environment and argues...

... in today's highly competitive market place. Enron provides the classic, if extreme, example of a company that pursued its own goals with no regard to the shared value with its stakeholders. Co‐innovation Creativity Evolution of innovation Innovation New product development Nike Value creation...

...T. Owens © Emerald Group Publishing Limited 2012 --> Creative thinking Innovation Product development Product innovation Quality management techniques Teamwork Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 11 Owens T. and , Fritz C...

... in and offering to Mumbai what can be purchased in Seattle is not enough. China Innovation Product development Corporate strategy International business National cultures A few years ago a television advertisement by one of the major British banks offered a slightly patronizing view...

.... Innovation Product development Creative thinking Entrepreneurialism Writers and artists sometimes refer to the “Eureka moment” when they had the great idea which would ultimately propel them to fame or greatness. J.K. Rowling said she had hers, the flash of inspiration when she conceived the idea...

...V. Govindarajan © Emerald Group Publishing Limited 2012 --> Automotive industry Developing countries Innovation Manufacturing systems Organizations Product development Product innovation Research and development Technology-led strategy United States of America...

.... Innovation Product development Teamwork The review is based on: “Innovating on the cheap” by Lance A. Bettencourt and Scott L. Bettencourt, “Breaking away: an innovation model for sustainable growth” by Bilal Kaafarani andJane Stevenson, and “Innovations: principles and strategies” by Veland Ramadani...

... the articles in context. Findings Based on the case study of a Swedish furniture wholesaler whose products are made by independent manufacturers in China, this article explains how new product development relates to supply chain management, why the two should be coordinated, and how this may...

... behaviour Product development Product innovation Manufacturing systems Social networking sites A strong argument could be made for innovation being the most important means by which manufacturers can create competitive advantage. References Brousell , D.R. (2010), “ A new model...

... those comments, no matter how uncomfortable, to where they should go – the top. © Emerald Group Publishing Limited 2011 Corporate strategy Customer orientation Customer service management Product development Innovation Profit Camped in France as he and his army return from...

...M.A. Tietz Keywords: Competitors, Product development, Xerox © Emerald Group Publishing Limited 2011 --> Competitors Product development Xerox Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 4 Tietz M.A. and Parker S.C. Ivey Business...

... The briefing saves busy executives and researchers' hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2010 Marketing strategy Product development Social...

... in which, in a product development project, clarity of vision, the freedom of participants to pursue that vision and transparency throughout the process can support a project team's performance and enhance innovation. Transparency enabled project members to have a sharply focussed overview...

... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2010 Economic depression Product development Competitive strategy...

...H-m. Lin © Emerald Group Publishing Limited 2010 --> Innovation Machine tool manufacturers Organizations Product development Taiwan Technology-led strategy Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 4 Lin H-m. Technology Analysis...

... behavior Communication Competitive strategy Organizations Product development Retailing But is brand merely shorthand for reputation? Or is it simply a logo or symbol to differentiate you from your competitors? A sort of signal or a promise? Or is it something else altogether? The truth seems...

... the articles in context. Findings Many organizations value creativity and innovation for new product development (NPD) but how can they foster and implement an innovation culture across the entire business? NPD teams are generally selected for their level of experience and a proven level...