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Keywords: Small- and medium-sized organizations
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Journal Articles
Data-driven decisions: Strategies for SMEs directed by social media data
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (7): 9–11.
Published: 04 August 2021
... Small- and medium-sized organizations Big data has revolutionized decision making within organizations from all sectors of the economy. The sheer scale of available data for organizations to analyze and interpret means that practically all considerations can be data-driven rather than based...
