... their offerings with the requirements of specific market segments often secure and sustain a competitive edge. Segmentation strategies are critical to sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one-cap-fits-all where marketing activities...

... and places the articles in context. Findings – For numerous people around the world, sport is a major part of their lives. Its popularity is evident in the degree of both active and passive involvement that prevails. Considerable scope therefore exists for sport to help a variety of interested parties...

...G. Baker © Emerald Group Publishing Limited 2012 --> International trade Marketing Sport Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 10 Baker G. NZ Business, December 2011/January 2012, Vol. 25 No. 11, Start page: 20, No. of pages...

...R. Le Pla © Emerald Group Publishing Limited 2009 --> Management development Management effectiveness Skills Small to medium-sized enterprises Sport Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 3 Le Pla R. NZ Business, October...

... © Emerald Group Publishing Limited 2008 --> BBC ITV Sport Strategy Television United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 11 Turner C.  Marketing Week, 3 April 2008, Start page: 22, No of pages: 2...

..., but finding failure rather than success. © Emerald Group Publishing Limited 2004 Business failures Advertising Entrepreneurs Sport Cable broadcasting Asked about his success as an entrepreneur and businessman, Sir Richard Branson is reputed to have said: “Success comes from making...