Keywords: Sustainability
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Journal Articles
Strategic Direction 1–3.
Published: 16 September 2026
... and places the articles in context. Findings Young online shoppers in emerging markets will not trade personal safety for sustainability, so brands must first win verified seller status and only then remove the packaging layers that regulators and cost pressure are forcing them to lose. Originality...
Journal Articles
Journal Articles
Strategic Direction (2026) 42 (8): 24–26.
Published: 08 September 2026
... and places the articles in context. Findings A study of 30 European business school deans finds that sustainability functions as a “strategic façade” – a highly visible but symbolic commitment sustained to satisfy rankings, accreditors, and stakeholders rather than to drive real change – offering...
Journal Articles
Strategic Direction (2026) 42 (7): 21–24.
Published: 11 August 2026
... and places the articles in context. Findings Sustainability has scope to negatively impact the market performance of small firms with resource constraints. Managers should therefore adopt an incremental approach to implementing sustainability and initially focus on improving the environmental...
Journal Articles
Strategic Direction (2026) 42 (5): 33–35.
Published: 06 July 2026
... and places the articles in context. Findings Sustainable business strategies are the only thing identified as having a material and significant impact on the competitive advantage and firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...
Journal Articles
Journal Articles
Strategic Direction (2026) 42 (4): 8–9.
Published: 28 May 2026
... and places the articles in context. Findings This paper identified that the digital economy can influence entrepreneurship and innovation in specigic ways to also improve sustainability. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Strategic Direction (2026) 42 (3): 29–32.
Published: 10 April 2026
... it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Because of its industrial concentration, Odisha offers a unique opportunity to study how green finance can support sustainable industrial transformation. The region...
Journal Articles
Journal Articles
Strategic Direction (2026) 42 (1): 34–36.
Published: 05 February 2026
... and places the articles in context. Findings Knowledge transfer is a highly valuable asset that can not only prepare a successful transition from mentor to mentee, but can also be leveraged for transformative potential to develop a competitive advantage in innovation and sustainability. In the article...
Journal Articles
Strategic Direction (2026) 42 (1): 31–33.
Published: 03 February 2026
... of circular economy demonstrates the current progress of sustainable fashion and shows promising future projections should final barriers be overcome. Originality/value The briefing saves busy executives strategists and researchers hours of reading time by selecting only the very best most pertinent...
Journal Articles
Strategic Direction (2026) 42 (1): 25–26.
Published: 15 January 2026
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainability Digital transformation Supply...
Journal Articles
Journal Articles
Strategic Direction (2025) 41 (9): 26–27.
Published: 22 October 2025
... and places the articles in context. Findings This paper identified that the IKEA effect can improve feeling of ownership and attachment that can help achieve sustainability goals within the supply chain. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
Strategic Direction (2025) 41 (10): 23–26.
Published: 22 October 2025
... and places the articles in context. Findings Ports are ideally positioned to play a major role in the attainment of Sustainable Development Goals (SDGs) set by the United Nations. The impact of ports can be significantly increased through a focus on key themes addressing multiple SDGs that subsequently...
Journal Articles
Journal Articles
Strategic Direction (2025) 41 (6): 19–22.
Published: 07 August 2025
... and places the articles in context. Findings Firms seeking to transform their sustainability efforts can achieve this goal through the deployment of multicapital accounting ( MCA ) as a strategic tool. MCA offers scope to enable a more holistic approach that facilitates development of innovative...
Journal Articles
Journal Articles
Strategic Direction (2025) 41 (5): 6–7.
Published: 20 May 2025
... pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sustainability Environmental sustainability Green product innovation Sustainability has become a buzzword within...
Journal Articles
Strategic Direction (2025) 41 (4): 16–19.
Published: 22 April 2025
... and places the articles in context. Findings Firms providing branded food products become more attractive when consumers perceive their offerings as sustainable. They are advised to place strong emphasis on key product attributes and the experiential dimensions of products, together with effective...

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