Keywords: Time to market
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Journal Articles
Strategic Direction (2013) 29 (9): 22–24.
Published: 16 August 2013
... Marketing communications Time to market Product quality Nollywood Bollywood First Hollywood in the USA, then Bollywood – the Indian film industry centred on Mumbai – and now Nollywood, the Nigerian movie industry. With revenues of over US$70 million in 2009, Nollywood is Nigeria's second highest...
Journal Articles
Strategic Direction (2008) 24 (11): 27–29.
Published: 17 October 2008
... significantly reduced time to market to huge savings in production overheads. Findings With the pressure constantly on companies to be more innovative and deliver new products more efficiently, it is vital that in the rush to adopt newer product development tools and techniques – such as Lean New...
Journal Articles
Strategic Direction (2006) 22 (3): 33–35.
Published: 01 March 2006
... Innovation Product management Time to market Product lifecycle management (PLM) is now well‐known term, and selling “PLM” has become very big business. According to CIMdata, the overall PLM market is now worth around $17 billion, with nearly two thirds of this spend being on the primary design...
Journal Articles
Strategic Direction (2005) 21 (9): 35–37.
Published: 01 September 2005
... Product innovation Product management Computer aided design Time to market How PLM is being adopted, and the improvements that companies have achieved in a number of product‐related business processes, has been assessed in another survey by CIMdata. This was conducted with a cross section...
Journal Articles
Strategic Direction (2005) 21 (1): 33–35.
Published: 01 January 2005
..., this process has been completely transformed. Knowledge management Deductive databases Product design Customization Computer aided design Time to market Knowledge‐based engineering (KBE) or engineering automation software is a typically regarded as a technology that provides the ability...
Journal Articles
Strategic Direction (2003) 19 (7): 33–35.
Published: 01 August 2003
... to be. New product development Time to market Individual behavior Group working Groupthink Psychology The product innovation and development process has come under increasing scrutiny over recent years, and this has lead to the general recognition that innovation is vital for business growth...
Journal Articles
Strategic Direction (2003) 19 (7): 36–39.
Published: 01 August 2003
... and revenue goal achievement. The data also indicated that co‐development projects achieve somewhat faster time‐to‐market, particularly among larger companies, than projects without the use of cross‐company development approaches. In looking at why organizations often, at present, fail to reap the full...
Journal Articles
Strategic Direction (2003) 19 (5): 36–38.
Published: 01 June 2003
.... The top justifications for investing in collaborative design projects are to: shorten the design process; achieve faster time‐to‐market; reduce design errors; and improve communication with suppliers. In order to achieve these objectives, design collaboration solutions are being deployed to share design...
Journal Articles
Strategic Direction (2002) 18 (5): 27–29.
Published: 01 June 2002
... advantage. © MCB UP Limited 2002 Competitiveness World class manufacturing Corporate culture Change Financial performance Time to market Customer satisfaction Productivity and competitiveness Despite considerable effort and significant improvements over the past decade...
Journal Articles
Strategic Direction (2002) 18 (2): 23–25.
Published: 01 March 2002
... of achieving early manufacturing involvement. Now, they just need to re‐focus their efforts to the other key aspects already highlighted. © MCB UP Limited 2002 New product development Time to market Test marketing Customer orientation Technology led strategy Teams Concurrent engineering...

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