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Keywords: Time to market
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (9): 22–24.
Published: 16 August 2013
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2013 Nigeria Movie industry Marketing strategy Marketing communications Time to market Product quality Nollywood Bollywood First...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (11): 27–29.
Published: 17 October 2008
... significantly reduced time to market to huge savings in production overheads. Findings With the pressure constantly on companies to be more innovative and deliver new products more efficiently, it is vital that in the rush to adopt newer product development tools and techniques – such as Lean New...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (3): 33–35.
Published: 01 March 2006
... management” and how it can and does benefit business. © Emerald Group Publishing Limited 2006 Business process reengineering Product life cycle Organizational culture Innovation Product management Time to market Product lifecycle management (PLM) is now well‐known term, and selling...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (9): 35–37.
Published: 01 September 2005
.... Originality/value Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. © Emerald Group Publishing Limited 2005 Product development Product innovation Product management Computer aided design Time to market Bringing...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (1): 33–35.
Published: 01 January 2005
... allowed the company used in the study to deliver products that now cost from 12‐15 percent less than its competition. © Emerald Group Publishing Limited 2005 Knowledge management Deductive databases Product design Customization Computer aided design Time to market Knowledge‐based...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (7): 36–39.
Published: 01 August 2003
...‐development projects to that of in‐house projects, respondents generally felt that co‐development projects were on a par in terms of product quality and revenue goal achievement. The data also indicated that co‐development projects achieve somewhat faster time‐to‐market, particularly among larger companies...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (7): 33–35.
Published: 01 August 2003
... to be. New product development Time to market Individual behavior Group working Groupthink Psychology Similarly, studies have shown that people are consistently overconfident in their own judgments, and that the less competent they are, the greater the degree of overconfidence! Since product...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (5): 36–38.
Published: 01 June 2003
... specifically, Siemens predict benefits from its PLM to include shortening time‐to‐market by 10 percent to 30 percent and reducing production planning time by 30 percent to 50 percent. Also speaking at CIMdata’s annual European conference, John Scholfield, European C3P manager at Ford Motor Company...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (5): 27–29.
Published: 01 June 2002
... Competitiveness World class manufacturing Corporate culture Change Financial performance Time to market Customer satisfaction Productivity and competitiveness Despite considerable effort and significant improvements over the past decade, the productivity and competitiveness of UK industry...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (2): 23–25.
Published: 01 March 2002
... of new products being increasingly recognised, many companies have accepted the need to create development processes that can deliver real competititive advantage. © MCB UP Limited 2002 New product development Time to market Test marketing Customer orientation Technology led strategy...
