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Purpose

The purpose of this case study is to demonstrate how you can generate employee enthusiasm through creative thinking and a campaign that drives engagement from the bottom up.

Design/methodology/approach

Creative solutions, engagement through early careers network, inclusion for all and democratizing the process.

Findings

Employees want to be engaged and feel like a part of the larger organization. If given the right opportunity, they will rise to the challenge and create a new momentum to drive innovation forward.

Originality/value

The campaign described was designed and implemented in-house.

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