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Purpose

This paper aims to explore some of the reasons why employee engagement activities may lack effectiveness and sets out some proposals as to what organizations can do to take a more strategic approach in future.

Design/methodology/approach

This paper is based on a research of current practices in organizations combined with the author’s experience and views on employee engagement activities.

Findings

The paper highlights the limitations of approaches in many organizations and proposes a series of strategic choices that organizations need to make to help ensure their future approach is more effective.

Originality/value

This paper sets out a model that can be used by HR executives with business leaders to decide on a clear engagement strategy for the future.

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