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Purpose

The purpose of this paper is to provide advice on how organizations can facilitate a culture of sustainable innovation from a cooperative advantage perspective.

Design/methodology/approach

This paper is written for practitioners and academics focused on sustainable innovation. It includes specific advice for production & operations and accounting & finance functions and how they can contribute to sustainable innovation from a cooperative advantage perspective.

Findings

By emphasizing the importance of stakeholder wellbeing, creating opportunities for collaboration and empowering employees, human resources (HR) departments can help organizations cultivate a culture of sustainable innovation and navigate the complex challenges of addressing environmental concerns to build a more sustainable future.

Originality/value

This paper offers HR practitioners a unique approach to encourage a culture that promotes care and community, intentional dialogue and action-oriented consensus-building among employees in different departments to facilitate sustainable innovation from a cooperative advantage perspective within their respective organizations.

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